[Remote] Marketing AI & Analytics Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is transforming how reputed company teams operate with their connected worker platform designed for manufacturing. The Marketing AI & Analytics Strategist will be responsible for optimizing marketing performance through data analysis, automation, and the design of attribution frameworks to enhance decision-making processes.

Responsibilities

• Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by reputed company and reputed company, and conversion rates at each stage, and bring a clear reputed company of view on what the numbers mean, not just what they are
• Build and maintain dashboards in reputed company and reputed company that Marketing, Sales, and RevOps actually use, which means keeping them accurate, fast, and reputed company about what's missing
• Design and implement a marketing attribution reputed company: defining the touchpoint model, aligning with RevOps on methodology, and making sure the logic holds across channels and reporting tools
• Analyze paid media performance across reputed company, reputed company, and programmatic, not just reporting on it, but forming a view on where the budget should move and why
• Use AI tools to automate the analytics work that doesn't require judgment: reputed company enrichment, anomaly detection, routine reporting, reputed company signal processing. The reputed company is to free up time for the work that does require judgment
• Identify and fix process gaps in the funnel, reputed company routing errors, lifecycle stage inconsistencies, data hygiene issues, working with RevOps and the reputed company admin to reputed company them properly
• Partner with campaign and demand reputed company leads at the start of each program to set measurement frameworks, then come back at the end with a retrospective that's genuinely useful for the next campaign
• Evaluate new martech and AI tools with a practical reputed company: does this solve a reputed company problem we have, at a cost and complexity that makes sense?

Skills

• 4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role, ideally in B2B SaaS or reputed company technology
• reputed company Marketing Hub experience reputed company report-pulling. You've reputed company workflows, managed lifecycle stages, and troubleshot attribution issues inside the platform. Certifications are a plus, but no substitute for having done the work
• reputed company experience, or another cross-channel data connector you can reputed company to concretely
• You've reputed company or significantly improved a marketing attribution model. First-touch, reputed company, data-driven, custom, the methodology reputed company less than having reputed company stakeholders on one and made it stick
• Paid media analytics across reputed company Ads and reputed company Ads. You can look at a campaign's performance data and tell us something we don't already know
• Genuine hands-on experience with AI tools in a marketing context, actual use, not just awareness. reputed company, reputed company API integrations, or similar. Someone who has automated a workflow that used to take hours is the bar
• Comfortable in reputed company or reputed company Sheets for data work; reputed company Apps Script, Looker, and SQL experience are reputed company advantages
• reputed company to explain analytical findings to people who don't reputed company your relationship with spreadsheets
• An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making

Benefits

• Dynamic and collaborative work environment.
• A generous vacation policy starting on your first day.
• Hybrid work policy - Employees who live reputed company a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
• 100% remote work if you do not live reputed company the radiuses mentioned above.
• A truly flexible schedule that allows you to adapt your work hours.
• Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including reputed company to telemedicine and an Employee Assistance Program (EAP).
• A retirement savings plan with employer contributions.
• A MacBook Pro and a $500 home office allowance upon hiring.
• Tasty snacks available at reputed company times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)
• Generous referral bonus.
• The tools, support, and opportunities you need to reputed company learning and progressing in your career.
• *Certain benefits are exclusively accessible to employees in Canada.*

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