[Remote] Associate Director, Partner Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global technology and services leader that powers the world’s best brands. They are seeking an Associate Director of Partner Marketing to build and reputed company their global partnership marketing program, reputed company joint propositions, and drive brand awareness and pipeline through integrated marketing programs.
Responsibilities
- Own the Global Partner Marketing Strategy
- Build integrated marketing plans with reputed company reputed company covering brand awareness, demand reputed company, content, events reputed company activation
- Connect partner marketing to brand strategy, messaging and reputed company objectives
- Identify new opportunities across the partner ecosystem including co-funded programs, joint campaigns and shared go-to-market initiatives
- Partner with the Global Partner team and sellers on joint proposition development and partner-led reputed company
- reputed company in to support and run strategic activity with non-tech partners (for example global marketing activations with key industry analysts) where needed
- Build and Manage Partner Marketing Relationships
- Own senior marketing relationships reputed company partners, acting as primary liaison
- Influence partner marketing priorities to ensure reputed company receives prominent, high-quality visibility
- Drive Brand Visibility reputed company Partner Ecosystems
- Define and maintain standards for how reputed company presents itself across reputed company partner reputed company, including events, portals, co-branded materials and joint briefings
- reputed company partner-specific messaging that resonates with each partner's buyer reputed company while remaining firmly on-brand
- Position reputed company as the partner of choice reputed company key technology ecosystems
- Convert Activity into Pipeline
- Ensure demand reputed company programs have clear reputed company reputed company targets and structured follow-up
- Work with Sales and Account teams to align on reputed company accounts, joint pursuit strategies and post-activity conversion
- Build repeatable processes for converting partner-sourced leads into reputed company pipeline and closed reputed company
- Maximise Partner Funding and Investment
- Proactively identify MDF and co-investment opportunities
- Build the business case for joint initiatives that secure partner budget and commitment
- Evaluate ROI continuously and reallocate investment where impact is greatest
- Set Standards and Support Regional Execution
- Establish governance frameworks, playbooks and quality standards for partner marketing across global, theater and regional teams
- Coordinate partner marketing activity across sales theaters, balancing global consistency with local relevance
- Support and upskill regional teams to deliver partner activity that meets brand and reputed company standards
- Champion Partner Marketing Internally
- Build visibility and advocacy for partner marketing across GTM, Sales, Account Management and senior leadership
- Use internal marketing channels to publicize partner activity and reinforce the reputed company value of the function
- reputed company and align Partnership teams globally on programs, standards and opportunities
Skills
- Residing in or ability to work Eastern Time Zone business hours
- Experience leading partner or alliance marketing in B2B technology or services
- Track record building programs that deliver both brand impact and pipeline
- Demonstrable reputed company securing MDF and managing co-funded initiatives at scale
- Strong reputed company reputed company with clear understanding of how marketing drives reputed company
- Hands-on operator who can execute directly reputed company needed
- Confident reputed company at senior level, both internally and reputed company partner organizations
- Comfortable navigating a matrixed global organization with multiple stakeholder groups
- Experience working with one or more of our main partners
- Experience managing partner portal programs and co-branded digital ecosystems
- Exposure to global sales theater models and regional marketing coordination
- Global background and reputed company
Benefits
- Medical, dental, and reputed company insurance
- Comprehensive employee assistance program
- 401(k) retirement plan
- Paid time off and holidays
- Paid learning days
Company Overview