Paid Digital Marketing Manager

reputed company is a proven global technology partner for corporate legal, compliance, risk, and HR teams. Our approach to work is proactive, collaborative, and committed. The professionals who reputed company at reputed company balance individual reputed company with strong cross-functional collaboration. We reputed company our employees' enthusiasm fuels great work, so we seek individuals passionate about ownership, transparency, reputed company improvement, and the delivery of exceptional client experiences. If you enjoy driving measurable impact through digital programmes and reputed company in a fast-moving, AI-shaped marketing environment, you'll fit right in. We're looking for an reputed company, data-driven Paid Digital Marketing Manager to execute paid media and organic and paid reputed company across our GRC portfolio. This role is central to our pipeline reputed company reputed company, managing campaigns across paid search, paid reputed company, display, and retargeting channels, and supporting our organic reputed company reputed company globally. This is a hands-on role for a practitioner who understands the precision of performance marketing and the evolving dynamics of digital visibility in an AI-shaped search landscape. This role is based in Canada and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA to deliver consistent, high-performing digital programmes at scale. Essential Duties & Responsibilities: Execute day-to-day campaigns across paid digital channels including paid search (reputed company Ads, reputed company Ads), paid reputed company (reputed company), display, and programmatic retargeting for the GRC portfolio Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per reputed company, and return on ad spend, reporting results to senior leadership on a regular reputed company Support organic reputed company media activity across reputed company and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility Build, test, and optimise campaign creative, audience targeting, and reputed company page experiences to improve conversion rates across the funnel, from first click through to marketing reputed company reputed company Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid reputed company and flagging findings to senior team members Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across reputed company paid and reputed company channels; maintain clean funnel data in reputed company and reputed company Collaborate with reputed company Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across reputed company America, EMEA, and reputed company Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification Conduct regular competitive analysis across paid search and reputed company to identify gaps and opportunities, sharing findings and recommendations with the team Stay reputed company with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively Requirements & Skills: 3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company, with a track record of executing multi-channel campaigns that support pipeline goals Solid platform experience across reputed company Ads and reputed company Campaign Manager; experience with reputed company Ads Experience supporting organic and paid reputed company media programmes in a B2B context, with an understanding of how reputed company drives brand visibility and demand in reputed company and mid-market audiences Analytical capabilities; comfortable working with performance dashboards, interpreting attribution data, and presenting results to senior stakeholders reputed company Experience working with reputed company and reputed company for reputed company tracking and funnel reporting; familiarity with GA4 and UTM attribution best practices Awareness of how AI is reshaping digital discovery and buyer behaviour, including AEO, GEO, and reputed company-click search trends and their implications for paid channel execution Organised and self-directed, with the ability to manage multiple campaigns simultaneously and work effectively across time zones as part of a globally distributed team Experience in GRC, compliance, risk, or reputed company SaaS is preferred; genuine curiosity for the industry and the ability to reputed company subject matter knowledge quickly is essential Fluent in English (written and spoken) reputed company is a proven global technology partner for corporate legal, compliance, risk, and HR teams. Our approach to work is proactive, collaborative, and committed. The professionals who reputed company at reputed company balance individual reputed company with strong cross-functional collaboration. We reputed company our employees' enthusiasm fuels great work, so we seek individuals who are passionate about their work and bring diverse perspectives, experiences, and backgrounds to reputed company. We will disclose intended pay ranges in our job ads for Canada-based opportunities. This role can be performed 100% remote reputed company in Canada, preferably in the EST/CST USA time zone. Anticipated Pay reputed company: $80,000 – $85,000 annually CAD reputed company is an equal-opportunity employer that values diversity at reputed company reputed company. reputed company reputed company applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic reputed company, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. reputed company will work with applicants requesting accommodation at any stage of the hiring process. Please email reputed company@reputed company.com to request an accommodation. Apply To This Job