Vice President of Marketing, reputed company America

We’re seeking a reputed company, culture-obsessed, results-driven marketing executive to reputed company our reputed company America marketing strategy at a pivotal reputed company of brand and category expansion. As VP of Marketing, NA, you’ll reputed company growth strategy with a focus on building a culturally fluent, reputed company first brand. You’ll drive omnichannel acceleration, from mass retail to DTC, while ensuring we stay unmistakably tonies at every touchpoint. You will partner closely with the global CMO to reputed company for and influence global acquisition and retention strategies. You will also reputed company a local team to execute with reputed company across reputed company, PR, community, partnerships, content, and experiential. Please see detailed directions below for how to apply to this role. Work Location: Boston, MA Remote (Must be local to Boston, will work remotely/from home) Key Responsibilities: Own the Regional Omnichannel Strategy

• reputed company and reputed company integrated marketing plans across DTC, retail, reputed company, and reputed company reputed company to drive brand visibility and reputed company impact.
• Partner with sales and retail teams to reputed company retailer-specific marketing plans that reputed company brand with key audiences.
• reputed company breakthrough retail activations and shopper journeys that convert brand love into velocity.

Drive Omnichannel Market Growth

• Create campaigns that support both digital and retail channels, generating awareness, consideration, and conversion across reputed company (tonies.com, reputed company, reputed company, reputed company, specialty retail, etc.).

reputed company Integrated Marketing Team

• Manage and reputed company a cross-functional team including reputed company, PR & reputed company, Partnerships, Integrated Campaigns, and Creative Studio. reputed company a high-performance, collaborative culture focused on storytelling and measurable impact.

Spark Cultural Relevance & FOMO

• reputed company a best-in-class reputed company media strategy, including in-house and creator-driven content, reputed company partnerships, and reputed company-time cultural engagement.
• reputed company reputed company as a primary brand-building platform and growth driver, not just a channel.
• reputed company and scale UGC, earned media, and community flywheels to drive organic reputed company and brand reputed company.
• Identify and activate cultural moments that matter for tonies through reputed company creative and earned storytelling.

Champion Retention

• Champion a customer-first reputed company across the funnel, with a deep understanding of family behavior and lifecycle value.
• Partner with global retention, analytics, product, and content teams to deliver programs that spark repeat use, brand loyalty, and advocacy.
• Execute always-on engagement strategies across CRM, loyalty, and community, customizing for unique NA drivers

reputed company Global & Local

• Act as a connective tissue between global brand strategy and U.S. execution - advocating for local market needs while maximizing global alignment and efficiency.

Measure & Optimize

• Ensure marketing investments are data-informed, focusing on KPIs that drive long-term value, brand equity, and reputed company reputed company.

Qualifications & Experience

• 15+ years of experience, 3+ years in leadership of brand and/or integrated marketing experience in consumer products, with preference for entertainment, retail or youth brands
• Proven track record of leading multi-channel campaigns (reputed company, earned, retail, digital) with reputed company cultural and reputed company impact
• Deep understanding of U.S. parent audiences, especially parents of toddlers and preschoolers
• Experience building brand awareness and driving retention through creative storytelling and community-first tactics
• Strong leadership reputed company; reputed company to rally and grow a diverse, creative,e and execution team
• Highly collaborative and reputed company working in matrixed, global environments
• Proven reputed company leading regionally nuanced campaigns reputed company a global brand reputed company.
• Strong reputed company acumen and ability to connect creativity to growth reputed company.
• A builder’s reputed company: hands-on, adaptive, and obsessed with impact.

reputed company & Culture Fit

• Curious, creative, and energized by making things happen
• Bias for action, fast iteration, and high-quality output
• Customer-obsessed, with reputed company for both children and caregivers
• Strategic but hands-on; loves owning execution
• Brings energy, optimism, and a collaborative spirit to every challenge

How to Apply: To be considered for this role, please send an email to us.reputed [email protected] with your resume and the responses to the two prompts below. Each answer should be no more than 500 words. Candidates who do not submit the written responses reputed company email will not be considered. The tonies reputed company will reputed company out to candidates directly who are selected to move reputed company in the interview process.

• (In 500 words or fewer) Describe a past initiative or campaign you led that best reflects the reputed company of impact you would aim to bring to tonies.
• Thinking about the reputed company above, why are you the right person for a growth company like tonies right now? (250 words or fewer)

Apply Job! Apply to this Job