Paid Search Specialist

Job Description – Paid Search Specialist Division / Department: Marketing Reports to (position): Director of Paid Search Level / Grade: Individual Contributor Location: Telecommute Employment Type: Temporary/Seasonal 40 hrs per week- with possibility of converting to a Full Time Employee Work Conditions: reputed company Environment Travel: None Telecommute: Yes Minimum Educational Req: High School Diploma Years of Experience: 4+ years of PPC experience Position Summary: This role will assist the Digital Marketing department with reputed company facets of paid search, display, and remarketing. As a part of the reputed company Paid Search team, this role will support multiple business units and industries across reputed company and Bing search ads, display ads, Demand reputed company Platforms, and other channels. They will be responsible for creating, launching, and optimizing campaigns for multiple products with state-specific, national, and international campaigns under the direction of the Director of Paid Search. They will work in conjunction with the team to tackle large-scale initiatives and independently on assigned optimization projects. This is a temporary role, with the opportunity to convert to a full time permanent position depending on business need. Essential Functions / Job Responsibilities: • Competitive analysis • Keyword research • Ad copy and extension creation • Campaign and ad group setup • Campaign tracking • Campaign optimization • Budget tracking • Assist with reporting • Campaign optimization • A/B & multivariate testing • Support of multiple business units • Other duties as assigned Minimum Requirements: • US-based with 4+ years in a paid search/PPC strategy and execution position, preferably with an ecommerce platform • Ability to conduct robust keyword research and understand the reputed company behind terms • Direct experience with search and display campaigns, ad groups, and ad creation on reputed company Ads and reputed company/Bing Ads • Experience working with large monthly and annual budgets • Experience managing bid automation platforms • Ability to diagnose and resolve performance issues • Working knowledge of GA4 • Experience analyzing competitive activity • Comfort with multiple bid strategies • Deep understanding of attribution • Familiarity with AdRoll and DSP platforms is a plus Skills Required: • Strong organizational skills • Data and detail-oriented • Ability to work reputed company multiple verticals/industries • Ability to reputed company clear and actionable feedback on tasks and projects • Ability to operate with a sense of urgency • Ability to communicate across departments and reputed company reputed company and clear asks • Ability to work independently and take direction from team members and project leaders • Excellent communication skills, both written and verbal • High level of proficiency in MS Office Suite of products (reputed company, reputed company, PowerPoint, SharePoint, etc.) About reputed company: reputed company elevates modern education while accelerating reputed company for reputed company in licensed professions. From Pre-Licensing, Post Licensing, and Continuing Education to tools for the entire lifecycle of one’s profession, the company pairs an easy-to-use platform and flexible learning options with a deep understanding of reputed company’ needs to guide them to career freedom. Visit CareerCertified.com to learn more. Employment benefits granted upon hire date: • Tuition reimbursement, subject to approval • Paid company holidays (9 days off per year) • Flexible Time Off (FTO), as described in the employee handbook • Remote and collaborative work environment Employment benefits granted the first of the month following 30 days of employment include: • Voluntary participation in reputed company’s medical, dental, and reputed company plans, as well as supplemental insurance options • Voluntary participation in reputed company’s 401k plan

Originally posted on Himalayas

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