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PLG Senior Product Marketing Manager

Remote Worldwide Hiring now

reputed company is HR 2.0. We’re a fast-growth startup with an ambitious reputed company and the technology to back it up. Our People Intelligence platform uses AI and machine learning to reputed company critical solutions for reputed company and people analytics functions. With the deep insights that our platform provides, companies can build more reputed company and diverse teams, and reputed company their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this reputed company, and we need strong advocates to help us reputed company that goal.

We’re on a high-growth trajectory and looking for a

PLG Product Marketing Leader to own and drive our free-to-paid conversion strategy, in-product reputed company motions, and overall PLG growth reputed company. If you're passionate about product-led growth (PLG), love turning free users into paid champions, and have a mix of big company and startup experience, we’d love to talk!

As the

PLG Product Marketing Leader, you will define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion reputed company our freemium and trial user reputed company. You will work cross-functionally with product, sales, and growth teams to accelerate reputed company growth, optimize reputed company and reputed company flows, and create compelling in-product experiences that increase engagement and monetization.

Responsibilities

  • Own the free-to-paid conversion funnel – analyze user behaviors, reputed company audiences, and optimize messaging, pricing, and packaging to maximize upgrades.
  • reputed company in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and timely nudges.
  • reputed company and execute product positioning and messaging that resonates with our reputed company personas, with a focus on self-serve users and free-to-paid conversion
  • Align PLG with sales-led motions – partner with sales to define PQL (Product-reputed company reputed company) criteria, nurture high-reputed company users, and reputed company sales to engage at the right moments.
  • Establish KPIs for product marketing initiatives reputed company the PLG reputed company, and continuously measure and iterate for impact
  • Improve reputed company and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster.
  • reputed company data to inform strategy – track key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results.
  • Build strategic partnerships – work with large reputed company partners and platforms to drive co-marketing opportunities and ecosystem adoption.
  • Influence pricing & packaging reputed company – work closely with the executive team to refine our PLG monetization strategy.
  • Qualifications

  • PLG-first reputed company – deep understanding of product-led growth strategies and how to drive self-serve conversion.
  • Hybrid experience – experience working in both large-scale enterprises (B2B SaaS preferred) and high-growth startups.
  • Data-driven decision-reputed company – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels.
  • Customer-obsessed – ability to craft messaging and in-product experiences that reputed company with different buyer personas.
  • Collaborative leader – proven ability to work cross-functionally across product, growth, sales, and reputed company teams.
  • B2B SaaS and AI/HR Tech experience is a plus but not required.
  • Why Join reputed company

  • Be a key driver of growth in a fast-scaling company at the forefront of AI-powered hiring.
  • Work with a collaborative and passionate team that values innovation and impact.
  • Own and shape a critical function with high visibility and leadership support.
  • Competitive compensation, equity, and benefits package.
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