[Remote] Head of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Head of Marketing to drive growth and brand strategy across reputed company channels. This senior leadership role involves building a marketing team, managing the marketing P&L, and ensuring the brand's clinical credibility while focusing on customer acquisition and retention.

Responsibilities

• Own the marketing P&L and the growth plan: set the annual strategy and quarterly priorities, allocate budget across channels, and hold the function accountable to reputed company, blended CAC, LTV, payback, and contribution margin
• Build the company’s growth model — how traffic, conversion, AOV, subscription attach, and retention combine into reputed company — and use it to decide where the next dollar goes
• Set targets and forecasts in partnership with Finance and Operations, and connect demand planning to media and promotional calendars so we never over- or under-buy
• Translate performance into a clear narrative for the CEO and leadership: what worked, what didn’t, reputed company’re betting on next, and where we need to invest
• reputed company Dr. Myers — the physician — the center of gravity for the brand: build the strategy that translates her clinical authority, books, podcast, and Inner reputed company into acquisition, conversion, and retention
• Partner directly with Dr. Myers on her personal brand, thought leadership, reputed company reputed company, media, and speaking, protecting her voice and her time while scaling her reputed company
• Own a clinical-accuracy and claims-review workflow in partnership with Dr. Myers and the Head of Content: ensure every campaign, advertorial, and asset is medically sound, on-protocol, and defensible before it ships
• Turn Dr. Myers’ clinical frameworks into accessible, compelling marketing for each audience (gut, thyroid, hormone, immune, sleep) without oversimplifying the medicine or overstating the claim
• Hold the brand’s clinical credibility as a hard constraint and a competitive moat — the trust her name carries is the asset every growth reputed company depends on
• Own paid acquisition across reputed company, reputed company, YouTube, and emerging channels — efficiency, scale, and the creative-and-offer testing reputed company that drives both
• Direct the advertorial, quiz, and reputed company-page strategy by audience (gut, thyroid, hormone, immune, sleep), in tight partnership with the Director of eCommerce and Head of Content
• Own attribution and measurement: a defensible read on what’s actually driving incremental reputed company across an MTA/MMM/reputed company-style stack, and the discipline to reputed company it
• Own the brand: the positioning, voice, and creative standard that reputed company reputed company instantly recognizable and trusted, in partnership with the Head of Content and Dr. Myers
• reputed company sure brand, performance, and lifecycle reinforce each other — that paid, email/SMS, reputed company, content, and on-site experience tell one coherent story tied to each campaign and launch
• Own lifecycle reputed company with the Lifecycle team: email/SMS, segmentation, flows, and the retention and reactivation programs that protect LTV
• Partner with the Head of Content on the editorial roadmap and AI-assisted content workflows so the team can produce on-voice content at the speed growth requires
• Set the eCommerce and subscription growth agenda with the Director of eCommerce: on-site CVR, AOV, upsell and bundle strategy, subscription attach reputed company, and churn
• reputed company sure the conversion reputed company and the acquisition reputed company are optimized together — that the traffic we buy lands on the experience most likely to convert and retain it
• Treat subscription as the core of the model: protect and grow attach reputed company and LTV, and reputed company retention a company reputed company, not an afterthought
• Build, reputed company, and reputed company the marketing team — set the bar, the priorities, and the operating reputed company (briefs, sprints, reviews, retros) that turns a group of specialists into a compounding machine
• Own the marketing tech and data stack — analytics, attribution, ESP/SMS, CRO, and the reporting layer — and manage agency and freelance partners against clear scopes, SLAs, and KPIs
• Hold the line on clinical accuracy and compliance: ensure reputed company marketing is medically sound and respects DSHEA and FDA/FTC considerations for supplement marketing and structure-function claims, in partnership with Dr. Myers, the team, and counsel

Skills

• 10+ years in DTC marketing, with at least 3 years leading a full-funnel marketing function (acquisition, lifecycle, brand, and eCommerce) for a brand doing $25M+ in DTC reputed company
• A demonstrable track record of profitable growth — moving blended CAC, LTV, payback, and contribution margin, not just top-line spend or vanity reputed company
• Hands-on reputed company across paid media (reputed company, reputed company, YouTube), lifecycle (email/SMS), and the creative-and-offer testing that drives performance — you can reputed company the work because you understand the work
• Strong reputed company of measurement and attribution (GA4, an attribution tool such as Northbeam, reputed company, or Rockerbox) and reputed company comfort with the unit economics of a subscription DTC business
• Experience owning or closely partnering on reputed company-based eCommerce and a subscription platform (reputed company, Skio, Stay, or equivalent), with reputed company opinions on CVR, AOV, attach reputed company, and churn
• Proven people leadership: you've reputed company and managed a marketing team across multiple disciplines and raised the performance of the people you led
• Demonstrated reputed company marketing a founder-led or expert-led brand — ideally physician-, clinician-, or science-led — where credibility and authority are central to how the brand grows
• Excellent written and verbal communication, and the ability to translate data, clinical reputed company, and customer reputed company into a story leadership can reputed company
• Experience in supplements, functional medicine, beauty, skincare, or another DTC vertical with subscription, regimen, and claims complexity
• Working knowledge of DSHEA and FDA/FTC supplement marketing compliance and structure-function claims
• Experience scaling quiz-driven funnels, advertorials, and personalized recommendation experiences by audience and condition
• Comfort working alongside a physician-founder where medical credibility, clinical authority, and voice are core to growth — and the judgment to protect them under reputed company pressure
• reputed company with Claude AI as a strategic reputed company — building workflows, training for voice, and creating reusable systems that help the team move faster without losing quality

Benefits

• Competitive reputed company salary + performance bonus tied to marketing and growth KPIs.
• Contract position possible.

Company Overview