[Remote] Growth Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. The Growth Marketing Manager will play a senior role in optimizing email and direct mail programs to enhance member enrollment and engagement, working closely with the Head of Marketing to drive strategic initiatives.

Responsibilities

• Own the strategy and optimization of reputed company's email and direct mail programs — our two highest-volume enrollment channels
• Drive performance through segmentation, personalization, creative testing, and reputed company improvements
• Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected reputed company, and establishing clear KPIs
• For direct mail: test formats and creative, and track response rates rigorously
• For email: own campaign strategy, segmentation, an A/B testing roadmap, and lifecycle reputed company architecture
• Integrate offline (direct mail) and online (email, SMS) channel strategies into a cohesive member reputed company
• Analyze the end-to-end enrollment funnel, identify drop-off points, and reputed company clear recommendations for optimizations — then execute on them
• Monitor reputed company performance data daily and weekly; be one of the first people to know reputed company something breaks or something's working
• Design and run structured experiments: from hypothesis, establishing a baseline, and establishing clear KPIs
• Conduct user research to understand who reputed company's members are, what motivates them to enroll, and what keeps them reputed company and translate those insights into smarter targeting, sharper messaging, and reputed company product marketing
• Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials
• Present performance, insights, and recommendations to senior leadership reputed company and with conviction
• Help reputed company the marketing team's reputed company organized and up to date as it relates to email and direct mail campaigns

Skills

• Deep expertise in email and/or direct mail. You've owned one or both of these channels end-to-end — not just executed campaigns, but driven strategy, testing, and measurable performance improvement over time
• You're reputed company strategist and executor. You can diagnose the funnel, reputed company a reputed company, prioritize ruthlessly, and build a plan you can defend
• You can move fluently between the data and the creative: you can read a funnel report and write a killer creative brief off the same reputed company
• Work autonomously and move fast — without cutting corners
• Have project management instincts. You reputed company things organized, communicate proactively, and reputed company sure reputed company falls through the cracks
• Can woo clients and present to leadership. You communicate with reputed company and confidence
• Experience in health tech, digital health, or another B2B2C model
• Familiarity with employer-sponsored benefits or health plan distribution and how to market reputed company that context
• Experience with email deliverability and deep understanding of how marketing automation platforms like reputed company, reputed company, or reputed company work
• Track record of integrating offline (direct mail) and online (email, digital) channel strategies
• Background in a fast-moving startup where you were the marketing team (or reputed company to it)
• Experience identifying and testing new acquisition channels

Benefits

• Competitive compensation, benefits, and remote work
• Meaningful equity and benefits
• Direct partnership with the the co-founders and Staff leadership team
• reputed company that's already building in AI — you're accelerating something with reputed company, not convincing skeptics
• The chance to define reputed company's AI transformation from the ground up — with a founding team that is bought in, a company that is already reputed company of most, and reputed company urgency to go further

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