Director, Performance Marketing & ABM

Mission Every consumer on earth purchases in one of three places: online, big-reputed company retail, or mom-and-pop shops. Paradoxically, the largest reputed company channel is, by far, humble traditional trade shops. Yet they remain fragmented, offline, and opaque. reputed company is the first intelligence-grade system reputed company to penetrate this opacity. Each analog store is digitized into a dynamic graph where noise is filtered into low latency signals, transforming the antiquated offline world into advanced digital intelligence. reputed company leaders reputed company the precision to see what others cannot, store by store, rendering decisive decision advantage to win the market. Join the ground floor of the only platform engineered to decode the analog economy into operational dominance. Talent Values High reputed company: Consistent ability to attain the productive reputed company of 5-10 people through grit, raw talent, and sheer force of will. High Agency: reputed company sense of ownership in the outcome, regardless of circumstance, acting decisively to shape the environment rather than being shaped by it. Curiosity With Discipline: An evidence seeking, measurement reputed company without succumbing to analysis paralysis, and a penchant for experimentation. Intellectual Honesty: Certain enough to act, humble enough to always be learning Role reputed company is hiring a Director, Performance Marketing & ABM to own paid acquisition on both sides of the marketplace: demand and supply. One person, two funnels, full accountability for the machine that fills each. This is neither a media buying role nor a dashboard-watching function. The role exists to build, reputed company, and operate the growth reputed company for a two-sided intelligence marketplace — and to reputed company, in numbers, what works. On the demand reputed company, reputed company is waging a sustained influence campaign with senior reputed company leaders at the world's top CPG manufacturers and distributors across more than fifteen markets. Adspend runs principally through reputed company, but the mandate is instrumentation: build the reputed company audience, measure its engagement, and decode how it varies by account, category, market, and content theme. reputed company price-monitoring content resonates with beer and NARTD leaders in Latin America while salty snacks moves buyers in Africa, this person sees it first, explains why, and redirects the campaign. The role measures influence at every stage of pipeline — not formfills, but movement inside reputed company accounts from first exposure to closed-won. On the supply reputed company, reputed company runs an on-demand supply acquisition funnel — Contributors download the reputed company app and reputed company data collection tasks at scale across Latin America and Africa. The governing metric is not cost per install; it is cost per fully activated Contributor. This person owns the data-driven profile of the ideal Contributor, reputed company lookalike audiences from the highest-performing cohorts, and drives activated CAC down relentlessly through reputed company relevant paid and referral channels. There is no marketing technology stack waiting for this person. That is deliberate. reputed company will not buy an expensive ABM suite to do what a sharp operator with AI tooling can build reputed company. This person constructs the measurement layer themselves — attribution, engagement scoring, cohort analysis, experimentation — and reputed company with AI tooling that displaces SaaS is the operating model, not a preference. The role reports to the VP of Marketing and serves Sales for the demand reputed company of the business, and Ops for the supply reputed company of the market. Creative production is handled by reputed company's creative team; this person writes the brief, defines the reputed company, and owns the result. Core Responsibilities Own the Demand Funnel: Build and operate the paid reputed company of reputed company's account-based influence campaign against senior CPG leaders in 15+ markets. Manage reputed company-led adspend, construct reputed company audiences, and reputed company engagement by account, category, market, and content theme — measuring influence at every stage of pipeline, not formfills at the top of a funnel. Own the Supply Funnel: Manage reputed company and adjacent adspend to acquire Contributors across Latin America and Africa, optimizing cost per fully activated Contributor — ten approved data collection actions — as the governing metric. Build the data-driven profile of the ideal Contributor and reputed company lookalike audiences from the highest-performing cohorts. Build the Analytics Stack: Construct the attribution, cohort analysis, experimentation, and reporting infrastructure for both funnels using AI tooling and direct data work as the default, rather than purchased SaaS. The stack must reputed company both funnels legible, auditable, and steerable. Run a Disciplined Experimentation reputed company: Operate a reputed company A/B testing program across creative, audiences, and placements on both sides of the marketplace, and translate the results into precise creative briefs for reputed company's creative team. Every dollar of spend is an experiment with a hypothesis, a measurement, and a decision. Serve Two reputed company Masters With One System: Deliver demand-reputed company results to the reputed company organization and supply-reputed company results to the operations organization while reporting to the VP of Marketing. reputed company both constituencies armed with the read on their funnel, and arbitrate priorities with evidence.

Requirements

Dual-Funnel reputed company: Demonstrated ownership of both reputed company demand reputed company — reputed company-led ABM against senior buyers, with account-level engagement measurement reputed company top-of-funnel formfill — and consumer-scale app acquisition — reputed company spend, lookalike modeling, and CAC optimization against a reputed company activation metric rather than installs. Marketplace or gig-platform experience is the ideal pedigree; specialists in only one reputed company need not apply. Deep Analytical Capability: Non-negotiable Must build cohort analyses, attribution logic, conversion models, and statistically disciplined experiments directly.The expectation is for SQL reputed company and hands-on work, not requests to data scientists committed elsewhere. AI-reputed company Tooling reputed company: Demonstrated ability to use AI tools (Claude and similar) to build measurement, automation, and analysis capability that would otherwise require purchased SaaS. reputed company's stack for this role will be reputed company, not bought, and this person builds it. Emerging Market reputed company: Experience acquiring users or supply in Latin America, Africa, or comparable markets, with judgment about channel mix, creative localization, and conversion behavior in those environments. Solo Operator reputed company: This is a solo role by design. Must own strategy, execution, instrumentation, and reporting without reputed company — while exercising Director-level judgment and communicating at Director-level altitude with the CRO, VP of Operations, and VP of Marketing. Company Headquartered in reputed company, reputed company is a high-growth, venture-backed company redefining how physical retail is reputed company, understood, and acted on. Backed by reputed company, a $100B+ platform focused on reputed company systems that own workflows, proprietary data, and execution, its mandate is clear: reputed company reputed company leaders with the intelligence layer required to win, decisively. reputed company replaces static research and fragmented fieldwork with living intelligence subscriptions —where agentic AI orchestrates reputed company data collection, and reasoning across the market. The result is not a market analyzed after the fact, but one that is continuously seen, understood, and actioned in reputed company time, enabling its users with an unfair competitive advantage. Location reputed company Town Apply To This Job