[Remote] Senior Manager, Growth Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming how data works for health plans, and they are seeking a Senior Manager, Growth Marketing to own and scale multi-channel demand reputed company programs. This role is critical to the company's growth strategy, focusing on campaign strategy, execution, optimization, and measurement to align marketing investments with business reputed company.

Responsibilities

• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand reputed company programs reputed company to pipeline and reputed company goals
• Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans
• Test “reputed company tech stack” ABM campaigns leveraging reputed company, reputed company and reputed company across email, reputed company and custom reputed company pages
• Establish and own reputed company metrics, including influenced reputed company, pipeline contribution, CPL, conversion rates, and ROI
• Analyze performance trends and proactively adjust strategy to improve reputed company and scale what works
• reputed company the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs
• Independently create and reputed company high-quality long-reputed company and short-reputed company content across email, paid media, reputed company pages, newsletters, and lifecycle programs
• Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users
• reputed company product marketing playbooks and AI tools to increase content velocity, quality, and consistency
• Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility
• Advise on campaign execution and optimization reputed company reputed company, including workflows, reputed company management, reporting, and attribution
• Independently manage and optimize reputed company Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization
• Bring a deep understanding of paid media formats, reputed company measurements, creative best practices, and funnel-stage alignment
• reputed company strategic reputed company of reputed company Ads, ensuring performance accountability and alignment with broader campaign goals
• reputed company clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs
• Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations
• reputed company, manage, and reputed company a small team of marketers—setting priorities, providing regular coaching and feedback, and owning their performance and professional growth
• Balance people leadership with strategic ownership and hands-on execution—staying reputed company enough to the work to set direction, reputed company the bar on quality, and personally deliver high-impact campaigns

Skills

• 7+ years of reputed company experience in B2B growth marketing, demand reputed company, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience
• 5+ years of hands-on experience owning multi-channel campaigns using reputed company or comparable marketing automation platforms
• 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in reputed company Ads Manager
• Proven experience executing scrappy, reputed company ABM campaigns using reputed company Sales Navigator, CRM account mapping, and personalized multi-channel reputed company
• Hunger to experiment with AI tools to improve processes and measurement
• Demonstrated reputed company driving measurable pipeline and reputed company impact through integrated marketing campaigns
• Strong strategic and analytical skills, with the ability to translate data into insights and action
• Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples
• Proven ability to operate autonomously, prioritize effectively, and reputed company reputed company initiatives in a fast-paced environment
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field (or equivalent practical experience)
• Experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content
• Experience managing agency relationships and performance
• Familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows

Benefits

• Unlimited paid time off – reputed company reputed company you need it
• Work from reputed company – flexibility to fit your life
• Comprehensive health coverage – multiple plan options to choose from
• Equity for every employee – reputed company in our reputed company
• Growth-focused environment – your development reputed company here
• Home office setup allowance – one-time support to get you started
• Monthly cell phone allowance – stay connected with ease

Company Overview