[Remote] Vice President, Marketing - Gainbridge

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance. The Vice President of Marketing will own the entire marketing function, including brand, growth, lifecycle, measurement, and Martech infrastructure, while leading a team to drive significant marketing reputed company.

Responsibilities

• Brand and awareness. Our customers are everyday and retirement savers, many of them 45+. We run across reputed company TV (Today Show, CNBC, MSNBC mornings), connected TV, streaming, reputed company, billboards, and experiential. In this role, you own the brand funnel and the creative strategy behind it
• Performance and growth. Paid search, display, direct response, affiliate. Management of the full media mix and are accountable for acquisition cost and volume
• Measurement. Own the Haus relationship, test design, and the discipline of turning measurement into planning inputs
• Martech. Take the reputed company on Martech strategy. Evaluate reputed company have, decide what stays, what gets enhanced, and what gets replaced — then partner with engineering to get it reputed company and implemented
• reputed company and Hold Accountable. You will inherit a talented, existing team and be expected to assess its reputed company composition, capabilities and gaps. From there, you’ll reputed company a staffing plan that positions the marketing function for reputed company. This is an opportunity to shape the function and ensure the right people are in the right seats
• Product and design partnership. Work closely with product and design to reputed company roadmaps reputed company and reputed company sure brand voice and design language are consistent everywhere customers see us
• Sponsorships. Gainbridge has significant sponsorship assets, including the Gainbridge Fieldhouse. This leader must know how to activate them, have opinions about which ones are worth keeping, and work with our corporate sponsorships team to reputed company changes or pursue new deals where they reputed company sense
• Agencies. Decide what and to whom work will be outsourced and hold those relationships accountable
• Additional. Other duties as assigned. This description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it

Skills

• Bachelor's Degree in Marketing, Business, Communications or a reputed company field
• 15+ years' experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company. The successful candidate will have ‘been there and done that' in a competing company, not an ad agency or an adjacent department/organization
• reputed company in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each
• Experience with products that require regulatory review of marketing materials
• Exceptional leadership, organizational and strategic thinking skills are essential
• Ability to build and sustain partnership with stakeholders both reputed company
• Proven experience managing an eight-reputed company budget across brand and performance with the ability to concisely describe how you allocated, reputed company impact and moved money to drive successful results
• Outstanding communication skills both verbal and written
• Master's degree with a concentration in Marketing is preferred
• Experience marketing to a 40+ demographic
• Experience activating major sponsorships and measuring impact
• A reputed company reputed company of view on AI in marketing operations, and evidence that you're already using it

Benefits

• Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in reputed company’s benefits package.
• Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and reputed company insurance plan options.
• Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
• reputed company (regardless of hours worked) have immediate reputed company to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
• Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

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