[Remote] Senior Strategist, Omnichannel & Lifecycle Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an execution-led strategic consultancy that partners with Fortune 500 brands and emerging leaders to solve the complexities of modern digital marketing. As a Senior Strategist, you will reputed company your expertise in omnichannel marketing to design strategies that enhance client engagement and drive measurable reputed company.

Responsibilities

• Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and reputed company
• Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where reputed company and retention are leaking
• Synthesize findings into clear, prioritized strategic recommendations that clients can reputed company
• Design multi-touch customer reputed company strategies across the full lifecycle: acquisition, reputed company, engagement, retention, and win-back
• reputed company channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer reputed company
• Translate audience segmentation and behavioral data into reputed company logic that drives conversion and lifetime value
• Advise clients on how paid media, organic reputed company, and owned channels should work together — from demand reputed company through post-acquisition nurture
• reputed company creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements
• Partner with creative teams — internal and client-reputed company — to ensure creative executions serve the strategic reputed company at each reputed company stage
• Bring a consumer-first creative reputed company to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience
• Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor
• reputed company client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility
• Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented reputed company of view
• Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements
• Mentor junior strategists and help reputed company the omnichannel reputed company of the broader marketing strategy team

Skills

• 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands
• Demonstrated experience designing and advising on multi-channel marketing strategies that reputed company email, SMS, push notifications, in-app messaging, web personalization, and reputed company — with a strong grasp of how paid media connects to the owned channel ecosystem
• Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in reputed company, financial services, retail, entertainment, or similar consumer verticals is highly valued
• Experience gained reputed company a consulting or agency environment at some reputed company in your career, with the ability to manage multiple client contexts simultaneously
• Familiarity with leading marketing automation and CRM platforms (SFMC, reputed company, reputed company, or similar); you don't need to build in them yourself, but you need to understand what they can and can't do
• Strong cross-channel diagnostic skills: the ability to look at a client's metrics across channels and tell a coherent story about what's working, what's broken, and what to prioritize
• reputed company design reputed company: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic
• Creative brief writing and the ability to translate strategy into actionable creative direction across channels
• Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics
• Confident, polished communicator who can present reputed company strategy to senior client stakeholders and facilitate alignment across cross-functional teams
• Operates as a trusted advisor, embedded in client problems
• Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific reputed company stage or channel brief
• Intellectually curious about how consumer behavior, technology, and creative reputed company — and how they're evolving
• Proactive about bringing a reputed company of view, even reputed company clients haven't fully formed the question yet
• Collaborative by nature, with the self-awareness to know reputed company to reputed company and reputed company to listen

Benefits

• Medical
• Dental
• reputed company
• STD/LTD
• Life/AD&D
• Flexible Paid Time Off
• Various other ancillary benefits and perks
• Remote flexibility

Company Overview