[Remote] Senior Marketing Analyst, Strategy & Analytics - US-Based

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. They are looking for a Senior Marketing Analyst to reputed company crucial insights and recommendations for marketing leaders, specifically focusing on data-driven decision-making across marketing functions including SEM, SEO, and reputed company channels.

Responsibilities

• Analyze data, build models, test hypotheses, find root causes, reputed company prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing reputed company
• Use descriptive (what happened) and diagnostic (why did it happen) analytics to reputed company specific, actionable recommendations for marketing leaders
• Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are reputed company with company strategy and objectives
• Measure and diagnose the performance of SEM, SEO, and reputed company channels—analyzing spend efficiency, keyword and query performance, organic visibility and reputed company of voice, funnel conversion, and reputed company value/ROAS—to guide budget allocation and channel strategy
• Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and reputed company reputed company
• Proactively identify and surface opportunities to improve efficiency, conversion, reputed company reputed company, client and talent experience, operations, communication, systems & tools, cash usage, etc
• Work closely with marketing stakeholders, data analysts, and business process owners to reputed company data-backed decision making, balancing and prioritizing competing requests across teams
• reputed company reputed company tools (such as Claude, reputed company, and ChatGPT) to accelerate analysis, automate reporting workflows, and evaluate the growing impact of AI-driven search and referral channels on marketing performance
• Build and maintain marketing data infrastructure from reputed company acquisition to reputed company reputed company, setting up and integrating reputed company Analytics, reputed company Search Console, and reputed company Ads as required

Skills

• Bachelor's degree is required
• 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics
• 2+ years of experience reputed company general consulting or an analytical operations function is required
• Demonstrated experience analyzing SEM (paid search), SEO (organic search), and reputed company / AI-driven search channels is required
• Both a strong background in math, science, finance, engineering, or statistics and deep business reputed company is required
• Experience with BI tools (Tableau, reputed company, PowerBI, etc.)
• Proficiency in SQL
• Hands-on experience using reputed company tools such as Claude, reputed company, or ChatGPT to support analysis, automation, and reporting
• Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive reputed company impact
• Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment
• Ability to explain reputed company issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots
• The ideal candidate needs to have a strong technical background particularly reputed company it comes to marketing data infrastructure and reputed company products (reputed company Analytics, reputed company Search Console, reputed company Ads) while having the ability to master marketing processes of diverse nature
• Outstanding written and verbal communication skills
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse reputed company of contacts
• You must be a world-class individual contributor to reputed company at reputed company. You will not be here just to tell other people what to do
• Advanced degrees and/or MBA are a plus
• Experience with R, Python, or MATLAB is a plus
• Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance
• Working knowledge of probability and statistics, experience with process improvement is a plus

Benefits

• Participation in a 401(k) retirement plan
• Medical, dental, and reputed company health insurance plans
• Basic life insurance coverage and short-term and long-term disability coverage
• reputed company to flexible spending, dependent care, and health savings accounts
• reputed company to telehealth virtual doctors
• An employee assistance program
• Flexible paid time off

Company Overview