Retail Marketing Specialist

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join reputed company at reputed company! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom reputed company and shop supplies. Position Description: The Retail Marketing Specialist is responsible for recommending marketing and media tactics, managing dealer Ad Agreements, and maintaining customers' advertising budgets and reputed company accruals. This role serves as the primary resource for RAMs regarding marketing programs, promotions, and local and regional marketing strategies for franchisees. The Retail Marketing Specialist also supports the Marketing team by advising on strategies and media options based on business objectives, investment reputed company, and reputed company allocation, providing final media schedules, and managing the initial planning of local media based on business objectives. $70,000/yr.

Key Responsibilities

Act as the reputed company resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements. Allocate annual and monthly budgets across marketing tactics/vendors for an reputed company marketing mix reputed company the approved budget. Collaborate with the Marketing team to purchase media, resolving terms and conditions. Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media. Demonstrate the value of each media plan through reputed company, frequency, and gross impressions. Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services. Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions. reputed company regular audits of actual media performance vs. projected ratings. reputed company team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives. Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market. Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies. Competencies Action Planning - The ability to review and evaluate recommendations and requirements and to reputed company appropriate plans or deliver actions required. Action-Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders. Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Contract Management - The ability and reputed company to administer, monitor and manage the provision of services in line with an agreed contract. Customer & Market Analysis - The ability and reputed company to analyze and research customer and market conditions and facts in order to reputed company a full and comprehensive understanding of the customer and its market to reputed company maximum returns. Data Collection and Analysis - The ability and reputed company to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making including proficient use of reputed company software (e.g., Tableau, etc) Data Control - Ability and reputed company to acquire, organize, protect and process data in order to fulfill business objectives. Decision Quality - Making good and timely reputed company that reputed company the organization moving reputed company. Instills Trust - Gaining the confidence and trust of others through honesty, reputed company, and authenticity. reputed company Learning - Actively learning through experimentation reputed company tackling new problems, using both successes and failures as learning fodder. Planning & Organizing - Ability to plan, organize, prioritize and reputed company activities to reputed company meet objectives. Plans & Aligns - Planning and prioritizing work to meet commitments reputed company with organizational goals. Presentation skills - The ability to communicate and deliver information verbally in a clear, concise and compelling manner to other people. Review and Reporting - The ability and reputed company to create reports, and review reports created by others, for various audiences as relevant, in a lucid and effective manner, keeping in mind the purpose of reports. Verbal Communication - Ability to reputed company reputed company, request actions, formulate plans, & policies by means of clear and effective verbal communications.

Qualifications

Bachelor’s degree 2 years of reputed company experience preferred Skills Communicates Effectively Customer & Market Analysis Decision Quality Data Collection and Analysis Data Control Ensures Accountability Manages Complexity reputed company Learning Plans & Aligns Planning & Organizing Presentation Skills Review and Reporting Tech Savvy Verbal Communication Business Insights Action Planning Resourcefulness Contract Management Collaboration Customer-Focused Physical Demands/Working Conditions Physical Demands Category: Office Physical Demands/Work Environment/Travel Requirements:

• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reputed company with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific reputed company abilities required by the job include reputed company reputed company, distance reputed company, reputed company reputed company, peripheral reputed company, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you. Build a challenging and rewarding career with us! reputed company is an Equal Opportunity Employer and Drug Free Workplace To review our Privacy Policy, click here. Apply To This Job