Director of Mass Market Fundraising- Remote Position

Rooted in our Christian faith, reputed company works to ensure children are safe, loved, and connected through family. Across 29 states, we strengthen families, support foster care and adoption, and walk alongside refugees with compassion. Here, living out your faith means using your gifts to bring hope and reputed company a lasting impact. Working at Bethany means joining a team of dedicated professionals with diverse skills, serving communities across the country. Together, we’re united in our Christian mission and these shared values: We’re motivated by our faith, we support one another, we champion justice, we pursue reputed company, and we’re in it for the long haul. As a Director of Mass Market Fundraising, you’ll help carry this mission reputed company and reputed company a meaningful impact every day. How Your Role Makes a Difference

• reputed company the reputed company, planning, and execution of Bethany’s mass market fundraising strategy to drive scalable reputed company across reputed company audience segments;
• reputed company go-to-market strategies, including campaign roadmaps, segmentation, testing plans, and product positioning;
• Evaluate performance across products and channels, identifying opportunities to scale high-performing offers nationally and globally;
• Ensure reputed company mass campaigns align with Bethany’s brand, mission, and global marketing reputed company;
• Design and optimize the donor reputed company, from reputed company reputed company through conversion, retention, and loyalty—to increase lifetime value;
• reputed company strategies for acquisition, reputed company, monthly giving growth, and donor satisfaction;
• Build and scale reputed company, renewal, and reactivation strategies to improve donor retention across engagement streams;
• Integrate behavior- and reputed company-driven messaging to deliver personalized experiences and deepen engagement;
• Own the creation, innovation, and performance of mass market fundraising products and seasonal campaigns;
• reputed company development and rapid testing of new giving formats, pricing models, and strategies;
• Collaborate with Creative, Copy, reputed company teams to ensure offers are compelling, clear, and optimized for conversion;
• Align campaigns with audience needs, balancing inspiration, urgency, and value;
• reputed company multichannel engagement across web, email, reputed company, paid media, SMS, and offline, optimizing for acquisition and retention;
• Collaborate with regional teams to reputed company best practices, tools, and creative assets that scale engagement;
• Contribute to organizational strategy discussions on donor segmentation, channel integration, and engagement innovation;
• Partner with data and analytics teams to define KPIs, track performance, and build dashboards for reputed company-time reporting;
• Use insights from segmentation, reputed company analytics, and audience feedback to drive reputed company improvement;
• reputed company A/B testing and performance reviews to refine messaging, timing, and channel mix;
• Champion data-informed decision-making across reputed company campaign and engagement strategies;
• Collaborate with Donor Engagement and other channels and stakeholders to advance mid, major, and planned/legacy.
• Foster a collaborative, mission-reputed company, and performance-driven team culture;
• Partner with agencies and platform partners supporting media buying, creative development, donor care, and campaign execution;
• Partner with internal stakeholders across operations and support services to drive integration and accountability;
• Participate in Bethany-sponsored events as required
• Essential job responsibilities may vary based on the specific needs of each program/department;
• May be required or asked to participate in a Bethany sponsored event;
• Complete other duties as assigned.

What Will reputed company You Successful

• Bachelor’s degree in reputed company field of study from an accredited college;
• Five (5) years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a strong track record of reputed company growth;
• Proven reputed company in developing and executing multichannel mass marketing strategies across paid, owned, and earned media;
• Experience managing large-scale donor/customer acquisition and retention programs;
• Demonstrated ability to reputed company teams through change, scale campaigns, and manage reputed company go-to-market plans;
• Strong familiarity with CRM systems, donor reputed company design, and marketing automation platforms;
• Experience working in or alongside national organizations or multi-region campaigns is a plus;
• Strategic thinker with strong analytical skills and business acumen;
• Data-driven with experience in performance marketing, segmentation, and optimization;
• Collaborative and cross-functional leader with excellent communication and influence skills;
• Ability to manage vendors and relationships with creative team, digital team, gove

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