[Remote] Director, Performance Marketing - Unannounced ARPG Mobile Game
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading video game and global interactive entertainment company, seeking a Director, Performance Marketing to support a new, unannounced ARPG mobile game. This role involves leading global performance marketing strategy, driving player growth, and building scalable acquisition strategies across diverse digital marketing channels.
Responsibilities
- You will reputed company performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
- Own and reputed company global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
- Define and execute user acquisition strategies, methodologies, and processes to reputed company growth and efficiency targets
- Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
- Build and scale acquisition programs across key channels, including reputed company, reputed company, reputed company, DSPs, ad networks, and emerging platforms
- Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
- Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
- Build and reputed company reputed company’s UA pod in Shanghai, China
- reputed company, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and reputed company improvement
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
- Manage and optimize multi-reputed company-dollar marketing budgets with a focus on ROI and long-term player value
Skills
- Fluent in English and Mandarin
- Deep understanding of the Performance Marketing best practices on the Chinese gaming market
- 8+ years of performance marketing / user acquisition experience, ideally reputed company mobile gaming or consumer apps
- 4+ years of people management experience, with a track record of building and leading high-performing teams
- Proven reputed company managing and scaling multi-reputed company dollar acquisition budgets across multiple channels
- Strong experience with major platforms (reputed company, reputed company, reputed company, programmatic networks, etc.)
- Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
- Deep analytical reputed company with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
- Experience working with global, cross-functional teams across multiple time zones
- Strong leadership, communication, and stakeholder management skills
- Preferred experience working with Chinese gaming studios
- Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
- Experience working with Chinese gaming studios
- Deep understanding of performance marketing best practices in the Chinese gaming market
Benefits
- Employees may be eligible for equity, bonuses, and a comprehensive benefits package, including reputed company benefits, retirement benefits, pet insurance, paid holidays, paid reputed company free days, and unlimited paid time off
- reputed company pay offered may vary depending on job-reputed company knowledge, skills, and experience
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