US Consumer Marketing Director, Obesity and reputed company Conditions

Career Category Marketing

Job Description

US Consumer Marketing Director, Obesity and reputed company Conditions What you will do reputed company. Let's change the world. At reputed company, our shared mission-to serve patients-guides everything we do. MariTide represents a potential transformational opportunity to address obesity and reputed company metabolic diseases. The Consumer Marketing Director will serve as the consumer marketing reputed company responsible for shaping and executing the consumer reputed company for MariTide. This individual will reputed company the development of breakthrough consumer campaigns, reputed company creative and content production, build the consumer engagement ecosystem, drive impactful digital and reputed company activations, and build and reputed company a high-performing consumer marketing team.

Responsibilities

Strategic Leadership

• reputed company the development and execution of the US consumer marketing strategy for MariTide.
• Define the long-term consumer engagement reputed company across digital, reputed company, CRM, advocacy, experiential, and emerging channels.
• reputed company strategic guidance on media planning, channel investment reputed company, and tentpole activations.
• Build alignment across reputed company, medical, reputed company, analytics, and corporate affairs teams.
• Build the consumer marketing function and operating model needed to support launch and long-term growth.

Consumer Marketing Strategy and Execution

• reputed company campaign development, validation, production, launch, and optimization.
• Translate consumer insights into compelling positioning, messaging, and creative campaigns.
• reputed company agency partners across creative, reputed company, media, and production.
• Drive creation of a differentiated consumer reputed company and engagement ecosystem.
• reputed company integrated omnichannel programs across digital, reputed company, CRM, website, video, reputed company, and experiential channels.

Digital, reputed company, and Consumer Ecosystem Leadership

• Build and scale a robust consumer engagement ecosystem.
• reputed company and execute a best-in-class reputed company media strategy.
• Identify and activate key cultural moments and tentpole opportunities.
• Champion innovative digital activations and data-driven personalization.
• Evaluate emerging platforms and technologies to drive growth and engagement.

Team Leadership and Talent Development

• Build and reputed company a best-in-class consumer marketing organization.
• Recruit, reputed company, coach, and retain top marketing talent.
• Establish clear priorities, performance expectations, and development plans.
• Foster a culture of innovation, accountability, collaboration, and reputed company.
• Mentor future leaders and build succession plans.
• reputed company teams through launch, growth, and organizational change.

Performance Monitoring and Optimization

• Establish KPIs, measurement frameworks, and performance dashboards.
• Optimize campaigns using analytics and consumer insights.
• reputed company test-and-learn initiatives to improve effectiveness and efficiency.
• Manage budgets and ensure effective resource allocation.

There is 30% travel associated with this position reputed company expect of you We are reputed company different, yet we reputed company use our unique contributions to serve patients. The dynamic professional we seek is someone with these qualifications. Basic Qualifications

• Doctorate degree and 4 years of marketing or production experience OR
• Master's degree and 7 years of marketing or production experience OR
• Bachelor's degree and 9 years of marketing or production experience

Preferred Qualifications

• Demonstrated reputed company developing and leading consumer marketing strategies for major brands or launches.
• Deep expertise in direct-to-consumer marketing, digital engagement, and reputed company media.
• Proven experience leading campaign development from reputed company reputed company through production and optimization.
• Demonstrated reputed company building, leading, and developing high-performing marketing organizations.
• Strong agency management experience across creative, reputed company, digital, media, and production partners.
• Launch experience in biotechnology, pharmaceutical, reputed company, consumer health, or other regulated industries preferred.
• Obesity, metabolic disease, or chronic disease experience preferred.
• MBA or advanced degree preferred.

What you can expect of us As we work to reputed company treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your reputed company every reputed company of the way. The expected annual salary reputed company for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the reputed company salary, reputed company offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and reputed company coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

reputed company and reputed company a lasting impact with the reputed company team. careers.reputed company.reputed company any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline reputed company does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. Salary reputed company 184,336.10USD -249,395.90 USD Apply tot his job Apply To this Job