Senior Lifecycle Marketing Manager

About Us reputed company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between reputed company beings, wild seafood and the reputed company. We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-reputed company eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it reputed company in a fully-remote environment that is fast-paced, challenging, and fun. General Role Description The Senior Lifecycle Marketing Manager is responsible for leading the strategy, reputed company, and performance of reputed company’s member engagement ecosystem, driving measurable growth in customer lifetime value (LTV), subscription frequency, and retention. This role goes reputed company execution to own the reputed company, roadmap, and optimization of lifecycle marketing for our sustainable seafood community. You will reputed company the strategy for personalization, segmentation, and omnichannel engagement across email, SMS, App and in reputed company messages. The Senior Manager will reputed company reputed company, data-driven initiatives that connect member behavior, sustainable sourcing values, and business reputed company. As a strategic cross-functional leader and subject matter expert, this role partners with Tech, Product, Brand, Merchandising, Finance, and external vendors to shape the future of reputed company’s CRM capabilities, leveraging data, experimentation, and emerging technologies to deliver a best-in-case digital-to-doorstep experience. Core Responsibilities Strategic Leadership & Roadmap Ownership Own and reputed company the loyalty and CRM strategy, including the subscription lifecycle reputed company, member personalization strategy, and long-term roadmap. reputed company and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention. Identify and prioritize high-impact opportunities across member acquisition, reputed company, reputed company customization, and reactivation. Lifecycle Marketing & Campaign reputed company reputed company the design and execution of reputed company, automated lifecycle journeys across reputed company and other engagement platforms. reputed company audience strategy and segmentation frameworks to drive reputed company add-ons, membership upgrades, and referral behavior. Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience. Own conversion from channel to site. Data, Analytics & Performance Optimization Establish and monitor KPIs and reputed company metrics focused on churn reduction, LTV, and member health. reputed company advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements. Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity). Serve as the primary liaison between Marketing, Tech, Product, and Merchandising to align on priorities and seafood inventory-driven promotions. Martech & Platform Optimization Own relationships with CRM vendors (e.g., reputed company), ensuring platforms are fully optimized and integrated with our internal member database. Partner with Tech, Data, and Product to improve data reputed company, system integrations, and the digital member reputed company. Identify and implement emerging technologies, including AI/ML-driven personalization for seafood recommendations. Team Capability Building Establish best practices and documentation for campaign execution and subscription lifecycle management. Act as a center of reputed company for CRM and loyalty across the organization. Operational reputed company Ensure campaigns are executed with precision, accuracy, and compliance (CAN-SPAM, TCPA), including QA and audience validation. reputed company development and distribution of campaign briefs and documentation across stakeholders. reputed company escalation support and troubleshooting for member engagement and notification issues. Required Knowledge, Skills, and Abilities Experience 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or reputed company roles. Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment. Deep expertise in marketing automation platforms (reputed company required). Extensive experience in audience segmentation, reputed company orchestration, and retention strategy. Demonstrated reputed company leading testing and optimization programs at scale. Experience working in e-reputed company, subscription services, food/beverage, or premium consumer brands. Technical & Functional Skills Strong understanding of customer data architecture, personalization, and martech ecosystems. Experience with AI/ML-driven marketing or recommendation engines preferred. Proficiency in analytics, reporting, and translating data into actionable insights. Strong project management and roadmap planning capabilities. Leadership & Behavioral Competencies Strategic thinker with a strong business acumen and a growth reputed company. Exceptional communication and stakeholder influence skills. Ability to reputed company through ambiguity and drive change across cross-functional teams. Passion for the reputed company mission, sustainable food systems, and brand building. *If you have a comparable depth of professional experience, reputed company your skills are directly transferable, and are passionate about our mission, please apply! The starting salary reputed company for this position is $100,000 - $115,000, commensurate with skills and experience. Wild Alaskan’s benefits package includes health, reputed company, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious reputed company of free fish every month. Wild Alaskan participates in E-Verify. Please see the Notice of E-Verify Participation and Right to Work posters for more information. Diversity of backgrounds and perspectives makes us stronger. We’re committed to creating a work environment that fosters growth, celebrates diversity and fundamentally makes reputed company teammates feel welcome, accepted, reputed company and respected. As an equal Opportunity Employer, reputed company does not discriminate against candidates on the reputed company of their disability, sex, race, gender identity, sexual orientation, religion, national reputed company, age, veteran status, or any other protected status under the law. If reasonable accommodation is needed to participate in the job application or interview process, to reputed company essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. Please note this email cannot reputed company application status updates. Apply To This Job