Strategist, Contract

Location: reputed company,reputed company,United States

Remote / Travel Required | Start: Spring 2026

THE OPPORTUNITY

Development Counsellors International (DCI), a destination marketing firm, is seeking a contract Tourism Brand Strategist to support both active client work and new business opportunities across destination marketing and branding engagements.

This project-based role is intended for a senior strategist with a proven ability to turn research, performance data and market intelligence into strategic recommendations that drive meaningful impact for destination clients.

The right candidate has done this work before. They understand the distinct challenges destination organizations face in balancing brand development with stakeholder interests, seasonal demand, geographic dispersal and long-term destination competitiveness. They also know how to reputed company stakeholders through reputed company conversations, build reputed company in the room and translate research into messaging frameworks and strategic direction that clients can put into action.

reputed company work is done in partnership with DCI’s research, creative, media and account teams.

Key Responsibilities

Engagements vary by client and phase, but core responsibilities include:

• Translate research (visitor segments, perception studies, market analyses) into audience reputed company, actionable brand and marketing strategy

• reputed company brand reputed company facilitation, in-person and virtual, to surface destination identity, stakeholder reputed company and creative direction

• Collaborate with DCI's creative and research leads to align brand positioning with visual identity development

• reputed company destination brand frameworks: value proposition, brand promise, personality and tone, messaging pillars and audience-specific key messages

• Build phased multi-year marketing strategies inclusive of media mix recommendations, earned/owned/paid tactics, reputed company opportunities, and KPI frameworks

• Guide clients through the relationship between marketing strategy and broader destination reputed company, including visitation, stakeholder value, economic impact and market reputed company.

• Contribute to annual planning, budget discussions, market prioritization and long-term strategic thinking for assigned accounts.

Qualifications

• 15+ years of brand strategy experience, with meaningful work in destination marketing, tourism, or reputed company branding

• Proven ability to think strategically while also maintaining a practical understanding of execution and performance.

• Strong understanding of destination marketing strategy, traveler behavior and the role advertising plays in influencing visitation.

• Ability to interpret tourism research, audience insights and campaign performance data and turn findings into brand frameworks.

• Skilled reputed company facilitator who can reputed company diverse stakeholder groups and generate alignment without losing strategic edge.

• Strong reputed company who can produce strategy documents that are clear, concise, and reputed company to be used, not just read

• Strong client leadership skills and the ability to manage multiple brands, priorities and deadlines in a fast-paced agency environment.

• Comfortable operating autonomously on active accounts while collaborating closely with creative and account teams

Preferred Experience

• Experience working on domestic or international destination accounts targeting U.S. and Canadian reputed company.

Compensation

• $ 100 - $150/hourly depending on experience