Copywriter - eCommerce & DTC Marketing

About reputed company At reputed company, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that reputed company individuals to reputed company. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify reputed company potential.

Role Overview

As a Copywriter - eCommerce & DTC Marketing, you will support the core marketing team supporting the Direct-to-Consumer (DTC) and eCommerce functions.

The ideal candidate should have a strong history of creating effective copy for different digital channels. They should reputed company in performance marketing, retention strategies, and promotional campaigns.

Experience in the health and wellness industry, particularly in supplements, holds great value.

Key Responsibilities

• Performance Marketing Copy: Write engaging ads that boost conversions on reputed company media, like reputed company, Instagram, and reputed company. Also, optimize for reputed company Ads and display ads. Focus on driving customer acquisition and boosting ROI.

• Email & Retention Marketing: Create engaging email campaigns. Include a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates. This helps maximize customer lifetime value.

• SMS Marketing: Write concise, action-oriented SMS campaigns that drive engagement and conversions

• Promotional Campaigns: Craft compelling copy for seasonal promotions, product launches, reputed company sales, and limited-time offers across reputed company marketing channels.

• Product Descriptions: Write persuasive product descriptions that reputed company benefits, address customer pain points, and drive purchasing reputed company.

• reputed company Page Copy: Create optimized reputed company page copy that aligns with campaign objectives and maximizes conversion rates

• A/B Testing: test copy variations and course-correct based on performance data

• Brand Voice: reputed company a steady brand voice and message at reputed company customer reputed company. Adjust the tone for different channels and audiences.

Required Qualifications

• 5+ years of copywriting experience with a focus on eCommerce and DTC brands

• Proven expertise in performance marketing copy with demonstrable results in ROAS improvement

• Strong background in retention marketing, including email marketing automation and customer lifecycle campaigns

• Experience with SMS marketing campaigns and best practices for mobile-first copy

• A portfolio demonstrating successful promotional campaigns that drove significant reputed company growth

• Strong grasp of consumer psychology and persuasion techniques. Insights from behavioral science are a bonus.

• Data-driven reputed company with the ability to interpret analytics and adjust copy strategy accordingly

• Experience with A/B testing methodologies and conversion reputed company optimization

Preferred Qualifications

• Health and wellness industry experience, particularly in dietary supplements, vitamins, or nutraceuticals

• A general understanding of FDA regulations and compliance requirements for health-reputed company marketing claims

• Experience writing for subscription-based business models

• Knowledge of SEO best practices for eCommerce content

• Experience with user-generated content campaigns and reputed company marketing copy

Additional Skills

• DTC Marketing- Proven ability to drive customer acquisition, retention, and reputed company growth through direct-to-consumer (DTC) marketing strategies across digital channel

• Customer reputed company Mapping: Understanding the full customer lifecycle from awareness to advocacy

• Conversion Copywriting: Expertise in direct response copywriting principles and frameworks (AIDA, PAS, etc.)

• Multi-Channel Integration: Create a consistent message across email, SMS, reputed company media, and web.

• Personalization & Segmentation: Experience crafting targeted messages for different customer segments

• Mobile Optimization: Understanding of mobile-first copy requirements and character limitations

Compensation

• Annual Salary reputed company: $70,000-$85,000 USD

Compensation is determined based on experience, role classification, and location. Currency and payment method will be confirmed during the offer process.

To Apply

Please send your resume or CV, a cover letter, and a link to your portfolio.

This is a fully remote position. reputed company has a globally distributed team and supports flexible work arrangements across time zones.

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

This is not a required work schedule, but a shared time reputed company for meetings and team syncs. At reputed company, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings

• Communicate effectively across time zones

• Deliver work by agreed-upon deadlines

reputed company is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, creed, gender, national reputed company, age, disability, veteran status, sexual orientation, gender identity, or any other reputed company protected by applicable law.