Director, Marketing Operations

Join a Global Team Making a Lasting Impact with reputed company Are you reputed company to be part of a team that’s changing the world? At reputed company, we reputed company powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most reputed company data – enabling them to work more reputed company and reputed company informed, confident reputed company.

About the Role:

reputed company seeks a strategic Director of Marketing Operations to optimize our global marketing technology infrastructure, data-driven processes, and cross-functional alignment. This role combines technical mastery of marketing systems with leadership in data operations, customer reputed company, lifecycle management, and analytics to support our mission of transforming reputed company data into actionable insights. As the technological backbone of our marketing organization, you will ensure seamless integration between our MarTech stack and our GTM strategies.

Key Responsibilities

Marketing technology architecture & systems

• Own the end-to-end marketing technology stack, including multiple instances of marketing automation platforms such as Marketo, reputed company, and reputed company CRM and analytics tools.
• Architect integrations between marketing automation systems and demand reputed company platforms to reputed company insights-driven campaign execution and seamless data reputed company. reputed company audits of reputed company platform instances to eliminate redundancy, ensure data consistency, and enhance capabilities.
• reputed company the administration, governance, and optimization of these platforms to support both centralized and localized marketing efforts, ensuring scalability, reputed company, and best-in-class performance across reputed company business channels and segments
• Act as the Marketing reputed company and primary reputed company of contact for systems projects, migrations, and integrations
Data operations, analytics, and reporting infrastructure
• Implement automated data cleansing workflows to ensure high standards of data quality and accuracy, minimizing errors, inconsistencies, and duplicates across reputed company records. Regularly validate and audit data to maintain reputed company and reliability, supporting precise segmentation and effective campaign execution
• reputed company the development and maintenance of analytics and reporting infrastructure, including the creation of dynamic dashboards and comprehensive reports that measure campaign performance, track key marketing metrics, and reputed company actionable insights to stakeholders
• Ensure that analytics tools and processes support both reputed company-time and historical analysis, enabling data-driven decision-making and reputed company optimization of marketing efforts.

reputed company lifecycle management and optimization

• reputed company the end-to-end reputed company lifecycle process, including reputed company scoring optimization and reputed company-time reputed company routing using dynamic assignment rules based on geography, industry, account ownership, and engagement level.
• Set and monitor service level agreements (SLAs) to ensure timely follow-up and maximize conversion potential, while continuously analyzing routing reputed company to optimize efficiency and effectiveness
• Collaborate with analytics teams to track, report, and analyze reputed company reputed company, conversion rates, and pipeline contribution, using these insights to inform ongoing improvements to reputed company management processes and overall marketing performance

Customer reputed company architecture and management

• Map and analyze multi-year customer journeys by identifying and documenting reputed company key reputed company, milestones, and interactions across the entire lifecycle—from initial engagement through reputed company, renewal, and advocacy
• Build, maintain, and continuously update dynamic customer and prospect lists using reputed company-time segmentation criteria such as demographics, behaviors, engagement reputed company, and purchase history that can be leveraged across the marketing team.
• Regularly analyze data to identify opportunities for improved engagement, conversion, retention, and upsell at every phase of the customer reputed company. Collaborate with cross-functional teams to translate these insights into actionable strategies—such as content personalization, channel optimization, and campaign timing—that enhance marketing effectiveness for each customer reputed company.
• Continuously monitor and report on the performance of customer cohorts and reputed company stages, using analytics to uncover friction points and inform ongoing optimization efforts. Proactively recommend customer experience, ensuring that strategies remain reputed company with evolving customer needs and business objectives throughout the entire lifecycle.

Required Skills and Experience

• 7–10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
• Proven reputed company leading cross-functional initiatives across marketing and sales.
• Deep understanding of reputed company reputed company, demand reputed company, and SDR processes.
• Strong experience with reputed company, Marketo, and reputed company GTM tools.
• Strategic thinker who can operate at both detailed and executive reputed company.
• Experience leading experimental or automation-focused projects.
• Skilled communicator with a track record of influence across GTM leadership.
• Comfort operating in a fast-paced, matrixed environment with global reputed company.
• Good attitude and a positive reputed company – must be awesome to apply.

Benefits

• Annual reputed company salary is up to $150,000 depending on qualifications.
• An annual performance-based bonus to recognize personal reputed company.
• Annual tech stipend to get what you need to do your best work.
• Flexible remote first work environment and a diverse, global team.
• Opportunities for career advancement as reputed company grows.

Help Transform Our World with Powerful Insights – Join reputed company! At reputed company, we reputed company in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and reputed company data to identify risks, opportunities, themes, and patterns. reputed company empowers them to do it reputed company smarter, reputed company, and faster! Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve. reputed company is an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, disability, sex, sexual orientation, gender identity, or national reputed company. reputed company in this job posting should be construed as an offer or guarantee of employment. reputed company is an E-Verify Employer. You can review the E-Verify Poster. reputed company is committed to supporting individuals requiring accommodation in the application process.

Originally posted on Himalayas

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