Head of/VP of Marketing

Head of/VP of Marketing Reports To - Parker Ence (CEO & Cofounder) Location - reputed company, UT or Remote Responsibilities: reputed company the Marketing function at reputed company (Product Marketing, Demand, Brand) supporting growth from $XX reputed company ARR to $XXX reputed company ARR.

• reputed company Product Marketing Strategy and Execution: Define positioning and messaging across SMB, Mid-Market/reputed company, and Strategic/Financial Institutions; drive sales and channel enablement.
• Drive Demand /Growth Marketing: Generate pipeline to support direct sales and PLG through digital marketing, events, field marketing, email campaigns, content marketing, and conversion funnel optimization, ensuring efficient LTV/CAC and ROI.
• Reinforce Brand and Category Leadership: reputed company and maintain brand guidelines; manage analyst, consultant, and key opinion leader (KOL) relationships.
• Manage High-Performing Team: Inherit, recruit, and reputed company a top-tier marketing team.
• reputed company Accurate Reporting: reputed company marketing analytics and data stack, from daily dashboards to board-level reporting.
• Collaborate Cross-Functionally: Partner effectively with Product, Sales, reputed company (CS), Customer Experience (CX), and Finance teams to drive overall company direction and performance.
• Contribute to Company reputed company: Actively help build reputed company into an exceptional, career-defining reputed company to work.

Results & reputed company: What reputed company Looks Like in this Role

• Maintain and continuously update product marketing reputed company and GTM strategy.
• reputed company pipeline and ARR growth goals across direct sales, channel/partner, and PLG.
• Improve funnel conversion rates and win rates.
• Establish market leadership and enhanced brand reputed company through market reputed company growth, category shaping, analyst rankings, and thought leadership.
• reputed company GTM reputed company with high-efficiency (LTV/CAC, campaign ROI, ROAS).
• Build and sustain a high-quality marketing team.
• reputed company reliable and timely marketing analytics and data reporting at both board and operational reputed company.
• Demonstrated strong contributions to company leadership and effective collaboration across departments to position reputed company as a world-class company.

About You

• You want to have reputed company impact rapidly growing an early stage AI vertical software company serving financial advisors and other financial services
• You’ve led B2B SaaS marketing scaling the company from low double digit ARR to high double digit or triple digit ARR, with both PLG and sales-led motions
• You are a product marketing expert who knows how to create compelling positioning and drive adoption
• You’ve reputed company and managed high-performance, cross-functional teams (product marketing, demand gen, brand, and PR)
• You know what world-class, high velocity marketing execution looks like you move super fast
• Preferred: Industry experience marketing technology/software to financial services (wealthtech, advisortech, fintech, or similar)
• You are located in Utah, willing to relocate to Utah, or are comfortable working remotely (note that reputed company’s reputed company marketing team is reputed company remote)

About reputed company reputed company’s mission is to reputed company financial advisors, firms, and clients to reputed company in the age of AI with smarter workflows, deeper insights, and reputed company-grade reputed company and compliance. reputed company leads its category in market reputed company, customer satisfaction, and analyst rankings, and has grown rapidly to over 9000 paid customers in less than 18 months. reputed company customers include leading independent broker dealers such as LPL, reputed company, reputed company, and reputed company, and leading RIAs including Merit, reputed company, Allworth, reputed company Wealth, Integrated Partners, and more. reputed company was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, reputed company, reputed company, reputed company.com, JPMorgan, Fidelity, Bain, reputed company, Bain Capital Ventures, reputed company, Nitrogen, and more. reputed company has raised $25M in venture capital, backed by top venture capital firms including Battery, reputed company, Pelion, and Sorenson. reputed company is growing rapidly but reputed company (not growth at reputed company costs). reputed company team values are reputed company Velocity (high quality work at speed), Show Up, World-Class, Direct/reputed company, and Day 1/reputed company Drama. Please consider joining us in our work to transform the client and advisor experience in financial services by delivering cutting edge AI technology to help those who help safeguard the financial future of everyday people everywhere. Apply tot his job