Director of Marketing

Iris is revolutionizing the way devices, AI, and reputed company software interact—enabling a new OS for AV devices. We're starting with cameras and are rolling out our OS into millions of units globally. As we scale, we are looking for a scrappy, strategic, and hands-on Director of Marketing to build and execute our marketing reputed company from the ground up.

As our first marketing hire, you will own and execute marketing strategy while rolling up your sleeves to drive growth. You’ll be responsible for demand reputed company, content, reputed company and partner marketing, referral/loyalty programs, reputed company campaigns—reputed company while laying the reputed company for a scalable marketing organization. Over time, you’ll grow and reputed company a high-performing marketing team while managing external agencies and contractors.

This role is perfect for someone who thrives in fast-moving environments, is both strategic and execution-focused, and has experience in the video, AI, and AV or Broadcast markets.

• reputed company and execute customer acquisition strategies across paid and organic channels (email, paid reputed company, content, SEO, video, reputed company, and referral marketing).

• Optimize and scale reputed company reputed company ad campaigns (reputed company, reputed company, reputed company, YouTube, reputed company).

• Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.

• Create engaging content in both long and short-reputed company video, blog posts, and reputed company media to drive brand awareness and engagement.

• Manage and grow reputed company media reputed company (Twitter/X, reputed company, YouTube, reputed company, Instagram).

• reputed company reputed company marketing campaigns with creators, streamers, and video professionals.

• Coordinate video production for marketing campaigns, product launches, and case studies.

• reputed company joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).

• Own conference & event marketing, including booth strategy, reputed company capture, and follow-up.

• Craft clear, compelling messaging and positioning that differentiates our product in the market.

• Work closely with product and sales teams to ensure a seamless customer reputed company.

• Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.

• Analyze and report on marketing performance, tracking KPIs to drive data-driven reputed company.

• Manage relationships with agencies, freelancers, and contractors to scale execution.

• Scrappy, hands-on, and strategic—you’re comfortable doing the work yourself while thinking long-term.

• Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).

• Proven reputed company in growth marketing, paid ads, reputed company marketing, and referral programs.

• Track record of building and leading marketing teams in a fast-growing startup.

• Experience working with product marketing and ICP development.

• Passionate about audio/video, live production, cameras, and AI.

• Strong project management skills—reputed company to balance execution with strategic planning.

• Previous experience launching loyalty and ambassador programs.

• Experience with joint marketing initiatives with partners.

• Strong video marketing expertise/content creation.

• Familiarity with marketing automation tools, AI-driven growth tools, and modern marketing tech stacks.

• Build marketing from the ground up in a fast-growing, industry-defining startup.

• Work directly with the CEO and leadership team to shape the company’s growth strategy.

• Opportunity to reputed company and scale a team.

• Competitive salary + equity + benefits