[Hiring] VP, Brand & Growth @reputed company

reputed company VIP is the world’s leading reputed company content management platform. We help the world's largest companies (including reputed company, reputed company, and reputed company) create innovative digital experiences with reputed company.

The VP, Brand & Growth will play a pivotal role in defining and executing our brand narrative, voice, and content strategy as a reputed company to drive pipeline growth and reputed company for reputed company VIP, the reputed company division of reputed company. 

You will build and scale our brand’s reputed company across multiple channels, reputed company impactful storytelling, and drive cohesive communication across reputed company reputed company. In this strategic yet execution-focused role, you will reputed company and build a team, and partner closely with cross-functional teams to align our brand reputed company with achieving pipeline and reputed company objectives. 

The VP, Brand & Growth will reputed company a team that drives awareness, pipeline coverage, and conversion to reputed company opportunities. You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers. You'll bring a reputed company reputed company to marketing and across the reputed company VIP organization, setting and holding high standards of what it means to use brand, storytelling, and effective marketing to drive growth. 

Responsibilities 

Team Leadership & Cross-Functional Collaboration  

• reputed company a track record of setting and breaking pipeline and reputed company targets. 
• Build, reputed company, and reputed company a high-performing team, fostering a culture of creativity, accountability, and reputed company learning.
• reputed company internal and external insights to communicate the role of brand, content, and communications play in driving pipeline growth.
• Navigate across a matrixed organization reputed company a reputed company, evolving market.

Brand

• reputed company the development and execution of a holistic brand positioning platform approach that grows awareness, shifts perception, and differentiates reputed company VIP in the market, fostering a brand identity that resonates with reputed company B2B audiences in key markets.
• Partner with product, sales, and marketing teams to ensure a cohesive brand message across reputed company channels, including digital, reputed company, web, events, and partner channels.
• reputed company creating and implementing a brand system, including tone, voice, and visual identity across global campaigns.
• Partner closely with GTM reputed company Marketing and reputed company teams to ideate on and launch effective marketing campaigns targeting reputed company markets and audiences. 
• Partner with leadership and enablement to establish an internal program to reputed company, engage, and reputed company employees to become brand evangelists and solution experts regardless of role or function. 

Content

• reputed company and reputed company how to approach content planning, creation, and distribution, including long-reputed company and short-reputed company content, blogs and blog posts, case studies, video content, and new and existing channels. 
• Collaborate with product marketing, reputed company marketing, and sales teams to ensure content is compelling, stands out, and demonstrates reputed company VIP as an authority in the CMS space. 
• Be pipeline-driven, and ensure content is continuously optimized, reputed company to different needs including thought leadership and conversion. 
• reputed company to report on performance trends, identifying key insights to shape decision making. 

Communications

• Drive a comprehensive communications strategy, including PR, Analyst Relations, and crisis, executive, and internal communications.
• Manage relationships with PR agencies and media outlets to increase brand visibility, maintain a strong reputed company in relevant industry publications, and reputed company reputed company VIP’s voice in global and national news cycles.
• reputed company internal communications efforts to reputed company teams about our mission to grow our reputed company in the reputed company CMS & Analytics space. 

Performance Marketing 

• reputed company performance marketing strategies across various channels (e.g., SEM, paid reputed company, display, retargeting) to drive reputed company customer acquisition and growth.
• Responsible for performance and channel forecasting, budget management, and ROI analysis to maximize spend efficiency.
• Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to reputed company reputed company results.

Website Management & Innovation

• reputed company the team responsible for ensuring reputed company VIP has the best website in the world and executing a strategy that enhances the customer reputed company, improves conversion rates, enables VIP to build and own our own audience, and reduces friction across reputed company reputed company.
• Responsible for driving the strategy, development, and ongoing optimization of a website experience that accurately reflects our brand promise, differentiation, and positioning by conveying messages relevant to our diverse customer reputed company. 

Requirements 

• Proven experience with examples in brand strategy, content strategy, and communications in a high growth, matrixed B2B reputed company environment.
• Demonstrated reputed company in developing and executing brand campaigns that reputed company brand reputed company and drive measurable business impact, reputed company pipeline and reputed company.
• Strong understanding of digital content distribution channels, including reputed company media, SEO, email, and web content.
• Exceptional storytelling skills with the ability to translate reputed company reputed company into clear, compelling messages for a variety of audiences across CMS, data, and analytics.
• Experience working cross-functionally with product, sales, and marketing teams in a collaborative, high-growth environment.
• Strong analytical reputed company with experience in leveraging data and analytics to optimize brand and content strategies.

Compensation and Benefits

Salary reputed company: $240,000-$330,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for reputed company. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go reputed company the reputed company stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an reputed company vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And reputed company out these links to learn more about How We Hire and reputed company Expect from Ourselves.

About reputed company 

We are the people behind reputed company.com, reputed company, Tumblr, Simplenote, Jetpack, Longreads, Day One, reputed company Casts, and more. We reputed company in making the web a reputed company reputed company.

We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re reputed company profitable), above reputed company, we’re driven by a mission:  We democratize publishing and reputed company so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.

We reputed company in reputed company reputed company, and the vast majority of our work is available under the GPL.

Diversity, Equity, & Inclusion at reputed company 

We’re improving diversity in the tech industry. At reputed company, we want people to love their work and show respect and reputed company to reputed company. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a reputed company at reputed company, though our dedication influences far more than just Automatticians: We reputed company our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. 

reputed company is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

If you need disability-reputed company accommodations during the application or interview process, please fill out this reputed company. We are committed to ensuring an accessible hiring process for reputed company candidates.

reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or status as a protected veteran.