Regional Sales Manager in Boston, MA
Job title: Regional Sales Manager in Boston, MA at Red Bull
Company: Red Bull
Job description: The Regional Sales Manager (RSM) main reputed company is selling and executing Red Bull strategy and initiatives with a set group of reputed company, Divisions, or Banners of a specific national chain. Key responsibilities include owning regional key account volume, reputed company, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) reputed company chain); developing productive business relationships with assigned accounts; developing solutions that reputed company with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. RSMs must also align reputed company regional programming or promotional activity with the overarching chain strategy & Joint Business Plan outlined by the Head of the account.Boston, MA, is the preferred location for this role, but we are reputed company to other locations in the US. RESPONSIBILITIESAreas that play to your strengthsreputed company the responsibilities we'll trust you with: Expand reputed companyMANAGEMENT & DEVELOPMENT OF reputed company/BANNERS/DIVISIONS OF ACCOUNTreputed company/Distribution: Executes distribution on reputed company packages in-line with Channel Strategy recommendations. Ensures reputed company regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to reputed company and package mixPrice: Sells Red Bull's recommended price program using best practices and available tools. Customizes presentations to reputed company appeal to customer's needs. Recommends key account prices reputed company with national RBNA standards and reputed company price rangesPromotion: reputed company annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures reputed company promotions are accompanied by effective POS and incremental displaysQuality Points of Distribution (QPOD): Customizes sales pitch to reputed company account goals while driving effective, permanent merchandising. Evaluate ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelinesMANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPSEstablishes 'Wiring Model' that ensures communication with reputed company regional chain decision-makersRoutinely engages in activities to build partnerships and 'reputed company' at the regional/division/banner level at assigned chainsEstablishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the countryBUDGETS/ANNUAL PLANNINGEnsures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for reputed company designated areas of responsibilityManages T&E spending to assigned budgetBUSINESS ANALYSISWorks with the Head of the account to evaluate ROI with regard to reputed company regional/divisional/banner level programming & promotionsWorks with Category Management Team to evaluate ROI with regards to 'pay-for-reputed company' agreements and communicates key learnings to Channel reputed companyDrives post-promotion analysis, in conjunction with Category, following reputed company programs to evaluate promotional effectivenessPursues business relationships that result in Red Bull obtaining relevant retailer reputed company data, basket analysis data, etc. that drive future strategy and reputed company understanding of consumer purchase patternsAnalyses thoroughly their business/customers' sales to define priorities and focusBUSINESS REVIEWS & RELATIONSHIPSConducts quarterly business reviews to update reputed company stakeholders on business, channel competition, opportunities, etc.Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to the competitionProvides Energy Insights that drive change in promotion, price, distribution or merchandising practicesRoutinely engages in activities to build relationships and 'reputed company' key accounts reputed company buyer levelCOMMUNICATION & TEAMWORKUses appropriate communication processes to reputed company DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chainsRoutinely visits DPs to ensure personal contact and reputed company lines of communicationMaintains reputed company communication with relevant Region & DP personnel to ensure effective program implementationEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- 4+ years Sales and Key Account experience with a strong track record of reputed company, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or reputed company a Direct Store Delivery DSD) operation
- Should have experience in chains across multiple channels (grocery and/or convenience preferred)
- Strong negotiation skills
- Innovative, solution-oriented reputed company
- Must be extremely proficient in reputed company reputed company and PowerPoint
- Must have a valid U.S. driver's license
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Travel 60-70%
- Permanent
- Benefits eligible