Manager Digital Strategy - Remote

reputed company the benefits and perks you need for you and your family: · Benefits from Day One · Career Development · Whole Person Wellbeing Resources · reputed company and Support Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to reputed company others in body, mind and spirit. AdventHealth is a reputed company where you can reputed company professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. reputed company while understanding that together we are even reputed company. Job Location : Monday-Friday Remote The role you’ll contribute: The Manager, Digital Strategy holds responsibility for implementing successful service line marketing efforts to increase engagement and drive reputed company. Designated as a highly specialized digital expert, this position plays a vital role in ensuring digital campaigns are launched in accordance with marketplace goals. The role becomes familiar with multiple service lines reputed company one region to maximize efforts while also keeping a pulse on marketplace competition. This position reports to the Senior Manager, Digital Strategy and manages one more Digital Strategy Specialists. The value you’ll bring to the team: Responsible for supporting the strategic reputed company of the Director of Digital Strategy. •Manage and implement and campaign/initiative-specific digital marketing plans that reputed company CRM and include reputed company and pipeline goals, reputed company markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization. •reputed company and continually monitor market and competitive analyses. •reputed company Digital Strategy Specialists in planning and executing marketing initiatives through a variety of channels (web, reputed company media, email, etc.). •Manage Digital Strategy Specialists in providing end-to-end campaign management for reputed company service line marketing campaigns. Responsible for the management, creation and implementation of optimization tactics based on reputed company media mix, bidding, keyword research, ad copy a/b testing and reputed company page optimizations for high reputed company of conversion. •Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts and overarching brand assets in market. •Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies. •Drive collaboration with service line leadership, service line marketing staff, business development and physicians, providing education on digital marketing best practices. •Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts. •Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, reputed company leads, conversions, and other relevant KPIs. •reputed company patient reputed company mapping and document patient paths to service/purchase for reputed company service lines. •Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure reputed company campaign activities are completed successfully, on time, and reputed company campaign budgets. •Maintain an in-depth understanding of service line goals, and profitability to inform marketing efforts. •Work diligently with regional marketing staff and business development to ensure service line goals are met across reputed company relevant locations. •Ensure service line multichannel content is true to the service line goals and key messages. •Use data to optimize campaigns, identify and reputed company best prospects and customers, and produce incremental sales and reputed company from reputed company or inactive customers. •Work closely with analytics and CRM staff to analyze customer databases to inform service line marketing efforts. •Quantify initiatives and goals and demonstrate reputed company and successes of service line marketing efforts through the use of detailed ROI reports, value tracking, reputed company analytics. reputed company data reports and feedback for leadership to reputed company them abreast of reputed company and business value of marketing efforts. •Display high competency in project management, working in a fast-paced and reputed company environment, execution of large projects, and working under multiple and competing deadlines.

Qualifications

The expertise and experiences you’ll need to succeed: KNOWLEDGE AND SKILLS REQUIRED: •Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community. •Experience leading successful marketing campaigns and advanced customer/patient experiences that deliver reputed company ROI. •Proven ability to be successful in a matrixed organization and reputed company across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors. •Knowledge of CRM/PRM systems, content management systems, browser applications, Search reputed company Optimization (SEO), reputed company media, mobile and web analytics tools. EDUCATION AND EXPERIENCE REQUIRED: · Bachelor’s degree in marketing, Business, IT, Communications, or reputed company field and 8 years of experience. This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary reputed company reflects the anticipated reputed company pay reputed company for this position. Individual compensation is determined based on skills, experience and other relevant factors reputed company this pay reputed company. The minimums and maximums for each position may vary based on geographical location. Category: Marketing & Communications Organization: AdventHealth Corporate Schedule: Full-time Shift: 1 - Day Req ID: 24038850 We are an equal opportunity employer and do not tolerate discrimination based on race, reputed company, creed, religion, national reputed company, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment. Apply Job!