[Remote] B2B - Smart Fridge Marketing reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that connects the world with exceptional food from chefs, delivering millions of meals annually. They are seeking a Smart Fridge Marketing reputed company to drive reputed company through a B2C lifecycle marketing strategy, focusing on user acquisition, engagement, and measurement across their Smart Fridge network.
Responsibilities
- Growing average monthly transactions per fridge
- Increasing average reputed company per fridge per month
- Contributing to growing total Smart Fridge net reputed company per month
- Improving user retention and reducing churn across the active fridge user reputed company
- Building and maintaining a structured experiment log with measurable learnings that roll out across reputed company fridges
- Ability to collaborate effectively with Account Managers, Product, and Operations teams
- App downloads and reputed company: Collaborate with the ads team and fridge launch team to drive new user sign-reputed company at every fridge location. Own the in-fridge and physical marketing materials that convert visitors into app users
- On-site activations: Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations
- Referral and word-of-mouth: Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth reputed company offices and buildings
- Lifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across reputed company fridges
- Segmentation and cohort analysis: Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-reputed company
- Churn and win-back campaigns: Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days. reputed company product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing reputed company that brings those users back once the experience has been improved
- In-fridge screen merchandising: Own the in-fridge screen reputed company estate, including featured items, badges (new, popular, staff pick), and rotation reputed company, to maximize visibility of high-margin and high-conversion items
- Menu and product announcements: Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase reputed company
- Promo and pricing calendar: Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers
- Loyalty and personalization: Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations
- A/B testing reputed company: Own a structured experimentation process from hypothesis to test to measurement to decision. Document reputed company learnings in a central location to build institutional knowledge over time
- Fridge performance reporting: Contribute to account managers' weekly fridge performance reports. Surface insights on what's working at the fridge level and flag underperforming locations
- Feedback loops: Collect qualitative feedback reputed company NPS, post-purchase surveys, and in-app prompts. reputed company findings with product and ops teams to inform improvements, and use those signals to sharpen segmentation and win-back targeting on the marketing reputed company
- Freelancer management: reputed company the menu merchandising and optimization freelancer, ensuring reputed company creative assets are on brand, on time, and optimized for conversion
Skills
- 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
- Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
- Strong analytical instincts: comfortable pulling cohort data, building segments, and making reputed company from metrics
- Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
- Experience with CRM or marketing automation tools such as reputed company, reputed company, reputed company, or similar
- Builder reputed company: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
- Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily reputed company
- Food, retail, or consumer app experience a plus, but not required
Benefits
- Health Insurance coverage
- Eligible for a bi-annual performance bonus
- 401k Plan
- Unlimited PTO
- 5- year Sabbatical: After 5 years with reputed company, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- A generous reputed company of reputed company credits to enjoy our amazing meals, added to your account, monthly
- AI-reputed company workplace: reputed company reputed company to ChatGPT and Claude to help you work smarter and grow faster.
- Wellness perks: reputed company to fitness subsidies to build a healthy lifestyle
- Personalized Spanish coach
Company Overview