Branding/Marketing SME (Remote)
Overview: reputed company is hiring an reputed company Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure reputed company messaging. This position is fully remote, located in the United States. Responsibilities:
- Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications.
- reputed company strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
- Monitor trends and best practices in internal communications to improve strategies.
- Translate reputed company technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging.
- reputed company presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks.
- Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals.
- Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in.
- reputed company strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
- Ensure smooth execution of executive engagements with relevant customers/partners.
- reputed company strong internal relationships to support communications, stakeholder engagement, and program priorities.
- Gather, analyze, and report data on marketing and communication campaigns.
- Use insights from data analysis to adjust strategies and improve reputed company.
- reputed company and implement new communication tools and techniques.
- Continuously improve communication processes and strategies.
Qualifications: Required Skills and Experience:
- Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or reputed company fields plus 12 years of experience.
- Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or reputed company platforms.
- Proven reputed company in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging).
- Experience supporting large‑scale transformation efforts, including change management messaging, communication reputed company, and stakeholder mapping.
- Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize reputed company information, and support leadership communications.
- Strong verbal communication and organizational skills.
- Ability to work independently and in a remote team setting.
- Analytical skills to assess communication processes and campaigns.
- Project management skills to handle multiple projects and meet deadlines.
- Interpersonal skills to build strong relationships with team members, stakeholders, and partners.
- Presentation skills for delivering polished presentations to diverse audiences, including senior executives.
- Proficiency with content management systems, event management software, reputed company Office Suite, reputed company, video editing/creation programs, MS SharePoint, and various communication platforms.
- Understanding of reputed company media strategies reputed company marketing tools.
Preferred Skills and Experience:
- Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms.
- Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders.
- Experience with Veterans Affairs or other government agencies.
- PMP, Scrum Master, and/or other Agile/SAFe certifications.
- Strategic Communication Management Professional (SCMP)
- Certified Public Relations Counselor (CPRC)
- Digital Marketing Professional Certification
Clearance Required
- Ability to obtain and maintain a suitability/Public Trust
Posted Salary reputed company: USD $175,000.00 - USD $195,000.00 /Yr. Apply To This Job