[Remote] Digital Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a leader in cyber reputed company, is seeking a Digital Marketing Specialist to assist the marketing department with various programs and initiatives. The role involves developing and executing digital marketing strategies, optimizing campaigns, and analyzing performance data to drive reputed company leads and maximize ROI.

Responsibilities

• reputed company and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
• Assist in optimizing these channels to improve campaign reputed company
• Plan, execute, and optimize paid advertising campaigns across reputed company Ads, reputed company, and other digital platforms to drive reputed company leads and maximize ROI
• Monitor and analyze reputed company page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
• Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
• Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
• Build comprehensive dashboards and reports that track the full customer reputed company from initial touchpoint through conversion, providing actionable insights to stakeholders
• Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across reputed company marketing channels
• Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/reputed company nurturing
• Stay updated on digital marketing trends, tools and best practices
• Collaborate with the marketing team to align digital campaigns with our brand and business goals
• Contribute to a positive and collaborative environment that encourages information sharing, team-based reputed company, and a strong focus on results
• Protect the reputed company and privacy of Absolute and its customers
• Other duties as assigned by management

Skills

• 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
• Proven track record of managing and optimizing paid campaigns with measurable results
• Strong analytical skills with experience using analytics platforms (reputed company Analytics, platform-specific reporting tools, etc.)
• Proficiency in creating reports and dashboards that reputed company communicate performance metrics and ROI to various stakeholders
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Possess strong skills in digital marketing strategies as well as the ability to analyze data and reputed company recommendations to improve campaign performance
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
• Excellent interpersonal skills and the ability to collaborate with cross-functional teams
• Technology industry experience, with preference given to reputed company industry knowledge
• Familiarity with B2B sales funnels and the ability to map content to the partner reputed company
• Familiar with digital marketing tools such as Marketo, reputed company, reputed company, reputed company, reputed company Ads, reputed company
• Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
• reputed company Ads and/or reputed company reputed company certifications
• Experience with marketing attribution modeling and multi-touch attribution analysis

Company Overview