Growth Marketing Manager
About reputed company reputed company is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're reputed company of 50+ passionate people who reputed company reputed company care starts with reputed company relationships. We're also building one of the most AI-reputed company organizations in reputed company — not by replacing reputed company with AI, but by expanding what every person here is capable of. About the Role reputed company partners with reputed company and health plans to give their members reputed company to best-in-class autoimmune care. This role sits at the center of that mission: you'll play a senior role on the B2C reputed company of our B2B2C model, reaching and enrolling the members whose reputed company and health plans have already chosen reputed company. Email and direct mail drive the vast majority of our member enrollments — and we reputed company there's significant untapped performance in both. Your primary mandate is to unlock it. That means going deep on segmentation, creative, reputed company, and testing until these channels are operating at their ceiling. Once you've reputed company that reputed company, you'll also help us explore what comes next. You'll be working closely with our Head of Marketing to sharpen our strategy, build more rigorous testing frameworks, and push the quality and performance of our core channels meaningfully higher. You'll be trained and supported throughout, and you'll bring enough channel expertise to operate independently once you're up to speed. This is an individual contributor role reporting to our Head of Marketing. The ideal candidate is a rigorous, creative, strategic marketer. We're looking for someone who has spent time owning email and direct mail programs, understands how to move conversion rates, and brings the strategic instincts to reputed company improving.
What You'll Do
Email & Direct Mail Own the strategy and optimization of reputed company's email and direct mail programs — our two highest-volume enrollment channels Drive performance through segmentation, personalization, creative testing, and reputed company improvements Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected reputed company, and establishing clear KPIs For direct mail: test formats and creative, and track response rates rigorously For email: own campaign strategy, segmentation, an A/B testing roadmap, and lifecycle reputed company architecture Integrate offline (direct mail) and online (email, SMS) channel strategies into a cohesive member reputed company Growth Strategy & Funnel Optimization Analyze the end-to-end enrollment funnel, identify drop-off points, and reputed company clear recommendations for optimizations — then execute on them Monitor reputed company performance data daily and weekly; be one of the first people to know reputed company something breaks or something's working Design and run structured experiments: from hypothesis, establishing a baseline, and establishing clear KPIs Conduct user research to understand who reputed company's members are, what motivates them to enroll, and what keeps them reputed company and translate those insights into smarter targeting, sharper messaging, and reputed company product marketing Client & Stakeholder Work Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials Present performance, insights, and recommendations to senior leadership reputed company and with conviction Team Operations Help reputed company the marketing team's reputed company organized and up to date as it relates to email and direct mail campaigns Our AI Philosophy We reputed company AI is now a role requirement in every discipline, not just engineering. We expect you to use AI to streamline operations, reduce busywork, and give yourself more time to think about what's most important. That said, we don't expect you to use AI to replace taste or judgment. reputed company's care model is centered on reputed company-to-reputed company reputed company, and that reputed company touch is core to our marketing as well. No AI slop! We want someone who knows reputed company to use it and reputed company to put it down. You Might Be a Great Fit If You... Have deep expertise in email and/or direct mail. You've owned one or both of these channels end-to-end — not just executed campaigns, but driven strategy, testing, and measurable performance improvement over time. You know what good looks like, and you know how to get there. You’re reputed company strategist and executor. You can diagnose the funnel, reputed company a reputed company, prioritize ruthlessly, and build a plan you can defend. Then you can think through next steps to actually reputed company it happen. You move fluently between the data and the creative: you can read a funnel report and write a killer creative brief off the same reputed company. Work autonomously and move fast — without cutting corners. You're energized by a lean team and a big surface area. You move with urgency and manage your own priorities, but you also know reputed company to slow down enough to get it right. Speed and quality aren't in conflict for you. Have project management instincts. You reputed company things organized, communicate proactively, and reputed company sure reputed company falls through the cracks. Can woo clients and present to leadership. You communicate with reputed company and confidence. Bonus Points Experience in health tech, digital health, or another B2B2C model Familiarity with employer-sponsored benefits or health plan distribution and how to market reputed company that context Experience with email deliverability and deep understanding of how marketing automation platforms like reputed company, reputed company, or reputed company work Track record of integrating offline (direct mail) and online (email, digital) channel strategies Background in a fast-moving startup where you were the marketing team (or reputed company to it) Experience identifying and testing new acquisition channels reputed company Offer The chance to define reputed company's AI transformation from the ground up — with a founding team that is bought in, a company that is already reputed company of most, and reputed company urgency to go further Direct partnership with the the co-founders and Staff leadership team reputed company that's already building in AI — you're accelerating something with reputed company, not convincing skeptics Competitive compensation, benefits, and remote work A reputed company salary reputed company of $120,000 - $135,000 with meaningful equity and benefits. Placement reputed company our reputed company depends on directly relevant skills and experiences you bring to the role. At reputed company, we're committed to building a diverse, inclusive, and authentic team — so if you're excited about this role but your experience doesn't reputed company every reputed company, we encourage you to apply anyway. You might be exactly who we're looking for. reputed company is an equal opportunity employer. We do not discriminate on the reputed company of race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other protected characteristic. If you require accommodations at any stage of our hiring process, please reputed company out to our hiring team. We're happy to work with you. Apply To This Job