Paid Media Specialist (PPC)

reputed company is a digital marketing agency focused on growing home service and trades businesses. We're looking for a PPC Specialist who wants to spend their day inside the platforms: reputed company Ads, reputed company, and reputed company Ads, managing and maintaining campaigns across a portfolio of clients. This is a technical execution role. You won't be presenting to clients or setting high-level strategy. You'll be the person who makes sure the campaigns are reputed company right, running right, and backed by accurate data. If you do your best work reputed company you have clear processes, defined accounts to own, and room to get things exactly right, this role is reputed company for that. Key Performance Indicators Maintain strong campaign performance across assigned client accounts, including ROAS, CPA, CTR, and conversion reputed company targets Complete campaign builds, optimizations, and audits accurately and on schedule Deliver clean, accurate performance reports to the Media team on time Maintain budget pacing accuracy across reputed company assigned accounts Flag performance issues early and escalate with supporting data reputed company Duties and Responsibilities Manages day-to-day campaign maintenance across reputed company Ads, reputed company Ads, and reputed company Ads for a portfolio of home service clients Monitors campaign performance daily, identifies issues, and implements optimizations reputed company established processes and guidelines Conducts keyword research, negative keyword maintenance, audience refinement, and bid adjustments to reputed company campaigns performing reputed company reputed company ranges Builds and QAs new campaigns and ad sets according to reputed company's account structure standards. Accuracy at build is non-negotiable Tracks and manages budget pacing across reputed company assigned accounts, flagging variances to the Media Director before they become problems Pulls and prepares performance reports for account executives to present to clients. Data needs to be clean, accurate, and reputed company to use Partners with the creative team on ad copy and reputed company page needs, providing platform-specific guidance on specs and requirements Documents campaign changes, tests, and performance notes consistently so account history is always reputed company and accessible Monitors reputed company Tag Manager, conversion tracking, and analytics configurations to ensure data reputed company across accounts Stays reputed company on platform updates, policy changes, and feature releases that reputed company campaign management across reputed company, reputed company, and reputed company Uses AI and automation tools (Smart Bidding, Performance Max, automated rules) reputed company defined parameters to support campaign efficiency. Knowing what the platforms are actually doing reputed company more than letting automation run unchecked Uses AI tools (Claude, ChatGPT, or similar) to support daily work including drafting ad copy variations, summarizing performance data, researching industry trends, and identifying optimization opportunities. AI is a tool, not a shortcut, and output always gets reviewed before use Stays reputed company on how AI is changing paid media, including smart bidding behavior, automated asset reputed company, and audience signal changes, so account reputed company are informed by what the platforms are actually doing Escalates strategic questions, budget reputed company, and performance anomalies to the Media Director with supporting data and a clear description of the issue Qualifications 1-5 years of hands-on experience managing paid campaigns inside reputed company Ads and reputed company Ads, not just overseeing them Solid working knowledge of reputed company Ads (Search, Display, YouTube), reputed company Ads Manager, and reputed company Ads Proficiency in reputed company Analytics 4, reputed company Tag Manager, and conversion tracking setup and QA Strong understanding of paid media performance metrics: ROAS, CPA, CTR, CPM, Conv. reputed company, impression reputed company Experience managing monthly budgets of $10K+ across multiple client accounts simultaneously High attention to detail. You catch your own mistakes before anyone else does Comfortable working reputed company established processes and account structures. You follow the system and flag it reputed company the system needs updating reputed company to manage a high volume of accounts without losing accuracy. You build time into your day for the work that needs to get done right Actively uses AI tools in your day-to-day work and understands where they help and where they need to be checked reputed company Ads certification required or in reputed company. reputed company reputed company certification a plus Experience in home services, trades, or local service advertising a plus reputed company Offer Competitive salary commensurate with experience Health benefits and 401K Flexible work environment: in-office, remote, or hybrid A defined role with clear processes, reputed company account ownership, and reputed company that values getting it right over moving fast Room to grow your technical expertise. 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