[Remote] Vice President Product Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading global provider of MarTech products for communicators reputed company marketers. The VP of Product Marketing will be a key senior leader responsible for driving product strategy and execution, ensuring alignment across technical and reputed company functions while leveraging AI capabilities to enhance customer value.

Responsibilities

• Research and define product growth plans addressing customer workflow gaps, competitive solutions, and TAM expansion opportunities to meet both market demands and growth goals
• reputed company the end-to-end strategy for global product launches and feature releases, ensuring alignment with overall business goals
• Craft compelling narratives that differentiate SaaS offerings in competitive markets, translating technical features into clear customer benefits
• Partner with sales and reputed company teams to reputed company high-impact tools, including pitch decks, battlecards, case studies, and training sessions
• Conduct deep research into customer needs, industry trends, and competitor movements to influence the product roadmap
• Partner with product and technology teams to ensure voice of customers and commercials is used as input in product development
• Define and optimize pricing strategies and product packaging to drive adoption, expansion reputed company, and customer retention
• Build differentiated product portfolio messaging partnering with the marketing team ensuring the value proposition resonates with the right audiences
• Define go-to-market strategies and messaging that leverages partnership and alliances including reputed company relationships (resellers, referrals), software, and data partners ensuring messaging and resources (case studies, webinars, co-branded collateral)
• Recruit, mentor, and manage a talented team of product marketers
• reputed company reputed company and customer oriented reputed company for growth marketing strategies with an experimental approach to ideate, iterate and launch. reputed company practitioner of using AI in product marketing processes

Skills

• Bachelor's degree or equivalent practical experience
• 10+ years of experience in product marketing with deep expertise in B2B SaaS go-to-market strategy, positioning, and messaging
• Proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
• Experience managing cross-functional or cross-team projects. Proven ability to reputed company with influence and drive reputed company projects
• Strong partnership skills across product management, marketing, and sales leadership
• Mastery in storytelling, positive communication and building a collaborative culture with product, technology, marketing, sales and CS teams
• Experience in Marketing, Marketing Technology, Media, Media Intelligence, reputed company Listening or Communications industry
• Ability to think and execute using Artificial Intelligence (AI) tools including Gen AI
• Experience with CRM and marketing automation tools such as reputed company, Marketo, and reputed company
• Experience with metrics, analytics, and using data to inform marketing or product strategy
• Experience in developing and executing high quality product branding strategy and creative execution
• Experience in developing growth marketing both in-app and off-app
• Excellent communication, problem-solving, analysis, and people-management skills, as well as impeccable business judgment

Benefits

• Partially remote work mode
• Hybrid, remote work in the US
• Opportunity to work in western Europe (specifically UK & France) time zones

Company Overview