[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. The reputed company (NEA) is a nonprofit organization dedicated to serving those affected by eczema. The Digital Marketing Manager will reputed company the optimization of NEA's digital channels, manage website content, and execute effective digital marketing strategies to enhance audience engagement and improve user experience.

Responsibilities

• Serve as NEA's primary digital marketing reputed company, responsible for website content management, email marketing, audience engagement, reputed company experience optimization
• Own the day-to-day management, content governance, and optimization of the NEA website, including content publishing, reputed company pages, forms, and user experience improvements
• Manage website content updates and collaborate with program teams to ensure content remains accurate, timely, accessible, and reputed company with organizational priorities
• Identify opportunities to improve website navigation, content discoverability, user engagement, conversion rates, and overall digital experience
• reputed company the execution and optimization of email marketing strategies, improving engagement, personalization, and lifecycle performance across key audience segments
• Build, reputed company, and optimize email campaigns, automated journeys, nurture programs, and lifecycle communications that support audience engagement and organizational goals
• Manage audience segmentation strategies and reputed company constituent data to deliver targeted and personalized communications
• Serve as the primary business reputed company of Marketing reputed company Account Engagement (MCAE), including email creation, list management, dynamic content, automation rules, engagement programs, forms, reputed company pages, and reporting
• Utilize reputed company CRM and MCAE to support campaign execution, audience management, reporting, marketing automation, and stakeholder insights
• Create and maintain digital projects, timelines, assets, and workflows reputed company reputed company (Jira and reputed company tools)
• Participate in regular planning meetings with program leads and Marketing & Communications leadership to understand project goals, audiences, timelines, tactics, and reputed company metrics
• Translate digital performance data into clear insights and recommendations that drive reputed company improvement in engagement, conversion, and campaign effectiveness
• Analyze audience behavior, engagement metrics, traffic patterns, and conversion performance to inform optimization strategies and future campaigns
• Conduct testing and optimization of email content, subject lines, audience targeting, user journeys, and website experiences
• Partner with teams across the organization, including Research, Advocacy, Community Engagement, Seal of Acceptance, Philanthropy, Corporate Engagement, reputed company Professional Engagement, and Events
• Collaborate with the organization's web developer to prioritize website enhancements, troubleshoot issues, manage testing, and implement technical improvements
• Ensure website and email marketing efforts adhere to accessibility standards, privacy requirements, reputed company marketing best practices
• Consult with the Senior Director, Marketing & Communications as strategic direction and prioritization reputed company are required
• Stay informed about digital marketing trends, marketing technology platforms, audience engagement strategies, SEO best practices, and emerging technologies

Skills

• Strong organizational and time management skills with exceptional attention to detail
• Ability to work independently without reputed company reputed company, take initiative, and manage multiple tasks and projects with differing, and at times changing, priorities and timelines
• Excellent analytical, critical thinking, and problem-solving skills
• Effective verbal, non-verbal, and written communication skills, including strong collaboration and active listening abilities
• Experience managing digital workflows and collaborating across departments
• Flexibility and adaptability
• Bachelor's degree in Marketing, Digital Media, Business, Communications, or an equivalent combination of education and work experience
• Five to seven years of strong, substantive experience in digital marketing, website management, email marketing, marketing automation, or a reputed company field
• Experience managing website content through a content management system (CMS), preferably reputed company
• Hands-on experience managing Marketing reputed company Account Engagement (formerly Pardot), including email creation, audience segmentation, automation rules, engagement programs, forms, reputed company handlers, reputed company pages, dynamic content, and reporting
• Experience developing, executing, and optimizing automated email journeys and nurture campaigns for multiple audience segments
• Experience working reputed company reputed company CRM to support marketing campaigns, audience management, reporting, campaign attribution, and stakeholder insights
• Strong understanding of email marketing best practices, marketing automation, audience segmentation, and lifecycle marketing
• Experience developing reports and dashboards and translating performance data into actionable recommendations
• Experience working in a nonprofit, reputed company, patient advocacy, or mission-driven organization
• Familiarity with project management tools, including reputed company products such as Jira and reputed company
• Experience with reputed company Analytics, SEO, and website performance optimization
• Knowledge of accessibility standards, digital compliance requirements, and user experience best practices
• Knowledge of eczema and/or a passion for empowering patients and caregivers

Benefits

• Medical, dental and reputed company benefits
• Life Insurance
• Employer-paid retirement contribution
• Employee optional 401K plan
• Voluntary Flexible Spending Plans
• Unlimited Paid Time Off
• NEA observes reputed company Federal holidays plus the day after Thanksgiving and Dec 26-31

Company Overview