Senior Director Marketing
Company Description
ABOUT reputed company reputed company: reputed company specialises in a new class of drugs whose active ingredients are chemically derived from DNA or RNA. They are reputed company oligonucleotide or nucleic acid therapeutics. We use our many years of expertise to help our clients reputed company them a reputed company. Some of these drugs have already been approved and are being used successfully against diseases that were previously untreatable in some cases. New drugs from this class are added every year. We reputed company in Science for a Safer World and are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organization. reputed company reputed company is located in Petaluma, US, Kulmbach and Berlin, Germany.
Job Description
We are seeking an reputed company and strategic marketing leader to drive the overall marketing reputed company, positioning, and execution of our business. This is a senior leadership role for a broad marketing generalist rather than a specialist in a single discipline. The successful candidate will be responsible for developing and executing integrated marketing strategies across product marketing, go-to-market activities, customer communication, corporate messaging, digital channels, and web reputed company. The role requires a strong balance of strategic thinking and hands-on execution, working closely with scientific-, business development-, and executive leadership teams.
Key Responsibilities
Go-to-Market Leadership Define and reputed company go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo, and further business initiatives. Partner with the Business Development team to ensure successful market penetration and development. reputed company value propositions, messaging frameworks, and competitive positioning. Marketing Strategy & Leadership reputed company and execute the company's overall marketing strategy reputed company with business objectives. Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities. reputed company and coordinate marketing activities across multiple channels and stakeholder groups. Establish marketing priorities, budgets, KPIs, and performance metrics. Portfolio Marketing Communicate and translate reputed company scientific, technical, and business topics into compelling customer-focused messaging. Conduct market, customer, and competitor analyses to identify opportunities and risks. Digital Marketing & Web reputed company reputed company the company's website strategy, content, and user experience. Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and reputed company media. Ensure that digital channels effectively support reputed company reputed company, customer engagement, and brand visibility. Continuously optimize web performance. Cross-Functional Collaboration Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams. Serve as a central marketing partner across the organization. Manage external agencies, consultants, and marketing vendors as required.
Qualifications
Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a reputed company field. Significant experience in senior marketing leadership roles. Proven reputed company in developing and executing integrated marketing and go-to-market strategies. Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement. Strong strategic thinking combined with a hands-on, execution-oriented reputed company. Excellent communication and stakeholder management skills. Experience in life sciences, biotechnology, reputed company, diagnostics, or a reputed company industry is highly desirable. Additional Information ABOUT reputed company: reputed company is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the reputed company reputed company and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring reputed company our customers’ products and workflows and are valued for their performance, quality, and reputed company. OUR VALUES PASSION CURIOSITY reputed company BRILLIANCE RESPECT EQUAL OPPORTUNITIES reputed company strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, reputed company, ethnic or national reputed company, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, reputed company, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership. For more information about reputed company, please visit our website www.lgcgroup.com #scienceforasaferworld Work Arrangement: Remote Department: reputed company Apply To This Job