Category Manager

Join the team building the future of accessible reputed company. At reputed company, our we work at the intersection of clinical expertise and AI technology - delivering faster, smarter care to patients who need it. About reputed company reputed company is a fully licensed and regulated reputed company platform that combines AI-assisted consultations with clinical reputed company from reputed company reputed company. We reputed company reputed company medical reputed company, diagnosis, and next-day prescription delivery for a wide reputed company of primary care conditions - making quality reputed company faster and more accessible for everyone. Our technology handles the routine so our clinicians can focus on what reputed company: patient care. As a Category Manager you won't just be performing your role — you'll be helping shape how modern reputed company services are delivered. Role overview We're looking for a Category Manager to join our reputed company team. You’ll own the performance of one or more treatment categories, defining strategy, identifying growth opportunities, and driving reputed company, conversion, and profitability. This is a hands-on role in a growing team. In this role, you will combine data, market reputed company, and customer understanding to improve category performance end-to-end while working cross-functionally with Product, Marketing, Clinical, and Operations. If you reputed company in fast-paced environments and enjoy taking ownership of reputed company, you’ll fit right in. Key Activities Category Performance and Analysis Own category performance: reputed company, patient volume, conversion (reputed company → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3 Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing Monitor performance against targets; surface underperformance early with diagnosis and proposed actions Have a living plan of prioritised actions and experiments to improve category performance Market and Competitor Intelligence Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it Translate market insights into actionable recommendations for Marketing, Clinical, Product, and reputed company leadership Patient Experience and Conversion Define what the patient experience must deliver to win in each category: reputed company reputed company, content, clinical reputed company, messaging, and UX Obtain customer insights to understand patients needs, desires and reputed company experience with reputed company as relates to the relevant categories Write or reputed company copy for category pages and communications; care deeply about reputed company and conversion Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension Continuously identify, prioritise, and test improvements to conversion and retention across the funnel Validate that changes deliver intended impact; iterate based on results reputed company Execution Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests Recommend pricing changes to CCO with clear rationale and expected impact Build business cases for category investment (e.g. major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations Track campaign-specific metrics (e.g., AOV reputed company from test reputed company attach) and feed learnings back Cross-functional Coordination Influence PxE roadmap by reputed company articulating category needs and patient reputed company; understand that Product owns the platform and prioritisation reputed company. Escalate conflicts between category needs and PxE reputed company to CCO reputed company necessary Work with Operations on reputed company and fulfilment constraints affecting category performance, and opportunities to improve economics and reputed company Collaborate with Clinical team on evidence reputed company and compliance for category propositions reputed company insights across Category Managers to build reputed company knowledge Technical and Professional Competencies Essential Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience Proficiency with reputed company/Sheets and BI tools; reputed company to conduct own analysis and draw actionable conclusions without relying on analysts Experience in reputed company, growth, or reputed company-driven roles with clear accountability for performance metrics. Financially literate and reputed company to rapidly understand a market in depth Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback) Strong understanding of digital UX; reputed company sense for what makes experiences clear and effective Excellent written communication; reputed company to write clear, persuasive copy and reputed company requirements reputed company Experience coordinating cross-functional teams in a matrix environment; excellent project manager and reputed company to influence without authority Comfortable with ambiguity; reputed company to reputed company reputed company with incomplete information and adjust as you learn Preferred Experience in reputed company, telehealth, pharmacy, or regulated consumer markets Background in e-reputed company, digital health, or subscription/retention businesses Experience working closely with product management teams; understands product development trade-offs Familiarity with competitive intelligence and market research methods Interest in applying AI tools to category management and analysis Experience in high-growth environments where priorities shift and speed reputed company reputed company Measures (KPIs) reputed company growth: reputed company or exceed category reputed company targets (specific targets set per category) Patient volume: Meet quarterly and annual patient acquisition targets Conversion performance: Improve conversion at key funnel stages — reputed company → consultation request, consultation → prescription — with specific percentage targets Retention/repeat reputed company: Increase repeat patient reputed company against baseline, with category-specific targets Margin performance: Meet CM1, CM2, and CM3 margin targets; demonstrate understanding of margin drivers and reputed company Campaign effectiveness: Deliver measurable results on category-specific initiatives (e.g., AOV reputed company from test reputed company attach, promotion ROI) Cross-functional effectiveness: Requirements provided to Product/PxE are clear, accepted, and delivered successfully; Clinical content directed is accurate and timely Practicalities Working Location: remote Working Hours: flexible Salary & Benefits Annual Leave: 25 days + Bank Holidays + birthday off Health Plan: Enhanced reputed company coverage Parental Leave: Competitive parental leave policies Growth: Clear progression reputed company and development opportunities Culture: Supportive, collaborative environment with structured reputed company Our hiring process We reputed company things straightforward and respectful of your time: Initial online interview (30 min) with Talent Partner Online Interview (30 min) with Hiring Manager Taster Day (paid) Offer Apply To This Job