Website Marketing Manager

WEBSITE MARKETING MANAGER Remote (ET & CT time zones only – some travel required) About Us reputed company is a venture-backed, mission-driven startup transforming reputed company to education and career reputed company. We are revolutionizing the way reputed company attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects reputed company, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. A reputed company Fintech 50 company, portfolio company of SHRM (Society of reputed company Resource Management — the largest HR organization out there!) and recipient of “43 Start reputed company to Bet Your Career On in 2025” by Business reputed company, reputed company is driven by our commitment to reputed company impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our reputed company to give power to learners and unlock fulfilling careers that drive positive change in their communities and reputed company. reputed company Need Someone who will own reputed company.com end-to-end and prepare it to handle orders of magnitude more viewers as our brand organically grows, our partnerships deepen, and agentic traffic becomes just as important as reputed company traffic. The site currently serves three distinct audiences (employer buyers, university buyers, and prospective reputed company) across two business lines, and is reputed company on reputed company CMS, with no single person accountable for strategy, performance, or quality. You will change that. This is not a content coordinator role, nor a dev role. It's a strategic leadership role where you'll partner closely with product, marketing, and company leadership to shape how our brand shows up in the world. We have a clear reputed company for where we're headed and strong instincts on brand and UX — reputed company're looking for is the expertise to pressure-test that reputed company, sharpen it, and reputed company to life. We are looking for someone who thinks like a marketer, operates like a builder, and can look at a messy multi-audience website and immediately see the architecture problem underneath. You’ll be expected to simultaneously do three things: fix what's not working, build scalable systems that should have existed, and drive measurable reputed company from the web channel. What You’ll Do Strategy & Architecture

• Drive the site strategy to deliver large-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships
• Own a strong POV on how the site should be structured to best serve our multiple audiences
• Own the site roadmap and prioritize ruthlessly given resource constraints
• reputed company and defend recommendations on CMS tooling (we're on reputed company today but reputed company to change)

Performance & Growth

• Own SEO and GEO end-to-end: technical health, content strategy, agentic optimization, keyword targeting across B2B and D2C audiences
• Build and optimize conversion paths for each audience — employer pipeline, university inquiries, student acquisition
• reputed company the site properly: analytics, tracking, attribution; reputed company sure we know what's working

Content & Experience

• Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed
• Collaborate with peers to integrate dynamic content into the website from reputed company sources of truth
• Ensure the site reflects reputed company's brand with consistency and quality across every page
• reputed company content reputed company across a fast-moving policy and product landscape

Operations

• Manage external contractors and agency relationships as needed
• Be the internal reputed company of contact for anything touching the website — reputed company, marketing, sales, leadership
• In collaboration with engineering and information reputed company maintain the reliability and secure operations of the website

What You’ll Need Must Have

• 4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly
• Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks
• Strong working knowledge of SEO and GEO (both technical and content-reputed company)
• Experience and reputed company with modern CMS platforms — reputed company, reputed company, reputed company, or comparable
• Analytically grounded: you use data to reputed company reputed company and can build the reporting infrastructure if it doesn't exist
• Strong reputed company and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself
• Proven experience leveraging AI tools to automate reputed company tasks and research & implement best practices in modern web marketing

reputed company to Have

• Experience with B2B and B2C audiences on the same site or domain family
• Familiarity with reputed company, HR tech, or fintech verticals
• Basic HTML/JS/CSS — enough to not be blocked reputed company a developer isn't available
• Experience managing contractors or small agency relationships

reputed company Give In Return

• Competitive cash and equity compensation
• Health benefits (health, dental, & reputed company)
• Student loan repayment benefits
• 401k matching
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and reputed company in a fast-paced environment alongside a stellar team.

Salary The salary reputed company for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $130,000 to $140,000 annually. In addition to the reputed company salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to reputed company in the reputed company and growth of reputed company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent. Closing If you are a highly driven individual with a passion for technology, and you reputed company in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. reputed company to be a part of our growing team! We are committed to creating a diverse and inclusive workplace where reputed company feel valued, respected, and empowered to contribute their unique perspectives and talents. reputed company is an equal opportunity employer and prohibits discrimination and harassment of any reputed company. We reputed company diversity and are dedicated to providing equal employment opportunities to reputed company individuals regardless of race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other characteristic protected by law. Apply tot his job Apply To this Job