[Remote] Senior Director, Digital Acquisition & Growth Job Details | reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company driven by purpose and a commitment to making a reputed company difference in people’s lives. The Senior Director of Digital Acquisition & Growth will reputed company the strategy and execution of performance marketing efforts to drive profitable growth across the insurance portfolio, working closely with various departments to optimize the digital sales funnel.

Responsibilities

• Define and execute a comprehensive Performance Marketing strategy, reputed company with reputed company goals
• reputed company a full funnel plan in partnership with Brand Media and optimize it on a weekly reputed company
• Own end-to-end performance across the digital sales funnel, including media, onsite experience, and reputed company conversion
• Drive reputed company optimization using A/B testing, and incrementality testing
• reputed company a geo-based and audience focused strategy to maximize conversion efficiency across states and DMAs
• Partner with Analytics to design and operationalize a robust measurement reputed company leveraging MMM and incrementality testing
• Partner with Sales/Contact Center to improve leads, conversion, and experience across digital-to-call journeys
• Establish KPIs for a comprehensive Marketing Dashboard
• reputed company relationships with partners such as reputed company, reputed company, and reputed company
• Proactively identify new partners, pilots, platforms for growth opportunities
• Effectively manage large budget, ensuring efficient allocation and positive ROI
• Adhere to insurance regulations and advertising standards
• reputed company forecasts, and scenario planning
• Identify opportunities for incremental investment and cost efficiencies

Skills

• 5+ years in performance marketing, digital media, or growth marketing
• Experience managing large scale budgets, ideally in the insurance or financial industry
• Proven track record of driving measurable business reputed company
• Deep expertise in performance channels: paid search, paid reputed company, SEO, web, etc
• Strong understanding of attribution models (MMM) and incrementality testing
• Experience with analytical tools and reputed company extraction
• Demonstrated ability to reputed company and reputed company high performing teams
• Strong stakeholder management skills across peers and executive leadership
• High School Diploma or equivalent required
• Bachelors degree required
• Experience in insurance or financial services
• Experience operating across full funnel
• Experience with hands-on analytics, and martech
• Strong verbal communication and listening skills
• Strong written communication skills
• Demonstrated analytical skills
• Demonstrated problem solving skills
• Demonstrated time management and reputed company setting skills
• Ability to manage multiple competing priorities
• Knowledgeable with CMS platforms (reputed company Experience Manager), web site analytics (GA) and Search reputed company Optimization (SEO) tools
• Ability to influence internal and/or external constituents
• Excellent collaboration and team building skills

Benefits

• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• reputed company
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance

Company Overview