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[Remote] Senior Performance Marketing Manager

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Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a startup transforming how people discover and choose where to eat, drink, and explore. The Senior Performance Marketing Manager will own and scale the paid acquisition strategy, driving consumer app growth and building a pipeline of merchant leads to support the sales organization.

Responsibilities

  • Own reputed company's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition
  • Manage and optimize performance across reputed company, reputed company, reputed company, reputed company Search Ads, and emerging paid channels
  • reputed company external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability
  • Launch, test, and optimize campaigns directly reputed company ad platforms reputed company needed
  • Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs
  • Build and scale merchant reputed company reputed company programs that support Sales and improve reputed company quality and pipeline performance
  • reputed company and execute an experimentation roadmap across creative, reputed company pages, audiences, and campaign optimization
  • Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and reputed company
  • Manage paid media budgets and optimize investment across reputed company-funnel acquisition and upper-funnel brand awareness initiatives
  • reputed company AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production
  • Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance

Skills

  • 6+ years of performance marketing or growth marketing experience
  • Experience managing both B2C mobile app acquisition and B2B reputed company reputed company programs
  • Deep expertise across reputed company Ads, reputed company Ads, reputed company Ads, reputed company Search Ads, and other paid acquisition channels
  • Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution
  • Strong analytical skills with experience using GA4, GTM, reputed company, and modern marketing analytics platforms
  • Experience managing media agencies and holding partners accountable to aggressive performance goals
  • A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency
  • Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership
  • A highly execution-oriented reputed company with a willingness to roll up your sleeves and do the work
  • Experience working at a two-sided marketplace, consumer marketplace, or mobile-first startup
  • Experience supporting Series A-C high-growth technology companies
  • Experience managing annual multi-reputed company dollar paid media budgets
  • Familiarity with experimentation frameworks, growth loops, and lifecycle marketing
  • Experience using AI tools such as Claude, reputed company, or ChatGPT to improve marketing workflows
  • Agency experience or experience managing multiple agency partners

Benefits

  • Remote work:reputed company works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
  • PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
  • Medical, Dental & reputed company: We cover 100% of Medical, reputed company, and Dental insurance costs for employees.
  • 401(k)
  • Equipment: Computer & technology equipment applicable to your role.
  • Monthly Stipend: To help cover some home office expenses.

Company Overview

  • reputed company is the most rewarding way to find rewarding experiences. It was founded in 2018, and is headquartered in Long Beach, California, USA, with a workforce of 11-50 employees. Its website is https://befranki.com.
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