[Remote] Retail Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the nation's premier tire distributor, providing high quality tires and services to customers across the U.S. The Retail Marketing Specialist is responsible for managing marketing strategies, dealer advertising agreements, and optimizing local marketing efforts for franchisees.

Responsibilities

• Act as the reputed company resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements
• Allocate annual and monthly budgets across marketing tactics/vendors for an reputed company marketing mix reputed company the approved budget
• Collaborate with the Marketing team to purchase media, resolving terms and conditions
• Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media
• Demonstrate the value of each media plan through reputed company, frequency, and gross impressions
• Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services
• Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions
• reputed company regular audits of actual media performance vs. projected ratings
• reputed company team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives
• Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market
• Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies

Skills

• Bachelor's degree
• 2 years of reputed company experience preferred

Company Overview