[Remote] Product Marketing Manager, Medspa and New Frontiers

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading client experience platform for self-care businesses, focused on empowering appointment-based businesses. The Product Marketing Manager will shape reputed company's strategy in the Medspa sector by developing industry narratives, defining go-to-market strategies, and evaluating new vertical opportunities.

Responsibilities

• Own the industry narrative for Medspa
• Grounded in deep research, customer reputed company, and constant market scanning, you'll reputed company and maintain reputed company's industry narrative for Medspa market
• You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed
• Own and reputed company regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts
• reputed company voice-of-customer work and win/loss analysis
• reputed company research from the Competitive Intelligence team to maintain a deep, reputed company view of how we stack up against direct and adjacent competitors in each vertical
• Define vertical GTM strategy
• reputed company and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and reputed company account guidance
• Identify reputed company sub-segments reputed company each vertical and shape reputed company's go-to-market approach for each
• Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion
• Inform product direction by equipping your R&D PMM peers with deep vertical reputed company on roadmap priorities and reputed company to win in each market
• Bring vertical-specific insights to how reputed company prices and packages our offerings: what bundles reputed company, what features operators expect, and willingness-to-pay
• Scout and shape reputed company's 'new frontiers'
• Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where reputed company could win
• Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required
• Partner with leadership to translate validated opportunities into a focused GTM approach

Skills

• 3–5 years in product marketing, industry marketing, or a closely reputed company strategic GTM role at a B2B SaaS company
• A researcher at your core: you reputed company at running win/loss interviews, synthesizing customer conversations, and reading market signals
• A track record of developing and owning a market reputed company of view, not just executing on one handed to you
• You see AI as a force reputed company: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create
• Confident, precise communication skills and the ability to tell a really clear story
• Analytical reputed company with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
• Proven ability to reputed company Sales and reputed company teams with effective, usable content and training
• Comfort operating in ambiguity and building from scratch; you can take a vague problem reputed company and turn it into a clear reputed company of view, plan, and set of deliverables
• Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader reputed company-adjacent reputed company
• Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations
• Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments)
• Experience contributing to pricing and packaging reputed company
• Background in strategy, consulting, or market research

Benefits

• 401(k) match plus dental, medical, reputed company, and life insurance.
• Flexible vacation day policy.
• Fully remote so you can choose where you want to work.
• You’ll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get reputed company on the ground floor and grow with reputed company.
• reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve.

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