[Remote] Adoptions Marketing Manager (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global education technology company committed to helping learners improve their lives through education. The Adoptions Marketing Manager will design, execute, and optimize marketing campaigns targeting K–12 audiences to drive awareness and engagement, collaborating closely with sales and product teams.
Responsibilities
- reputed company and implement strategic, integrated, multi-channel marketing campaigns targeting CA, FL, and TX K–12 audiences (district leaders, administrators, IT decision-makers, and educators) reputed company with business objectives and sales priorities
- Identify market opportunities based on state initiatives, funding, legislation, and priorities reputed company K–12 education
- Plan and reputed company campaign calendars, ensuring timely launch and execution across channels
- Create annual and quarterly campaign plans for reputed company states
- Monitor market trends, competitive activity, and customer needs
- Collaborate with product marketing to craft compelling, education-focused messaging and value propositions
- Ensure campaigns reflect K–12 trends such as digital transformation, student reputed company, equity initiatives, and compliance requirements
- Guide content development including emails, reputed company pages, webinars, white papers, case studies, and thought leadership assets for designated states
- Collaborate with Demand and Central Marketing to implement campaigns across multiple channels, including:
- Email marketing
- Paid media (digital ads, reputed company, search)
- Events and webinars
- Account-based marketing (ABM)
- Partner and field marketing
- Optimize channel mix based on performance data and audience insights
- Partner closely with K–12 sales teams to align campaigns with territory priorities and pipeline goals
- Support account-based strategies and reputed company campaign toolkits for sales enablement
- Gather field feedback to refine targeting, messaging, and campaign effectiveness
- Define key performance indicators and reputed company metrics for each campaign (e.g., MQLs, SQLs, pipeline contribution, and return on investment
- Monitor campaign performance and optimize in reputed company time
- reputed company regular reporting and insights to marketing and business partners
- reputed company marketing automation and CRM tools to track engagement and conversion
- reputed company a deep understanding of the K–12 education landscape, including:
- Budget cycles and funding sources
- Key buying roles and decision-making processes
- Competitive landscape and industry trends
- Stay reputed company on education policy and emerging needs impacting schools
Skills
- Bachelor's degree or equivalent experience in Marketing, Business, Communications, or reputed company field
- Minimum of 3 years of B2B marketing experience, preferably in education, EdTech, or public sector
- Strong understanding of demand reputed company, reputed company lifecycle, and funnel metrics
- Experience working with CRM and marketing automation platforms
- Ability to travel up to 25% for conferences, events, and customer meetings
- Confirmed experience leading integrated marketing campaigns end-to-end, with state adoption experience preferred
- Experience marketing to K–12 school districts or education institutions preferred
- Familiarity with account-based marketing (ABM) strategies preferred
- Knowledge of K–12 procurement and funding models preferred
- Ability to translate reputed company solutions into clear, compelling messaging preferred
Benefits
- At reputed company, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and reputed company our employees.
- In this position, you will be eligible to participate in the company’s discretionary incentive bonus program.
- This position's bonus reputed company reputed company, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
- Sales roles often incorporate a significant incentive compensation program reputed company this reputed company pay reputed company.
Company Overview
Company H1B Sponsorship