PPC Specialist (reputed company Ads & reputed company Ads)
reputed company is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries-from reputed company and construction to HR and education. With more than 1,000 courses and over a reputed company learners served, reputed company is redefining accessible, self-paced learning. Our mission is to reputed company professional development simple, engaging, and impactful-anytime, reputed company. We are looking for an reputed company PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on reputed company Ads and reputed company (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products. The ideal candidate should have strong expertise in campaign strategy, keyword research, conversion tracking, reputed company page optimization, and data analysis.
Responsibilities
Campaign Strategy & Execution
- Plan, launch, and manage paid search campaigns across reputed company Ads and reputed company Ads
- Manage campaigns across Search, Performance Max, Display, and Remarketing
- Build campaign structures reputed company with business goals and audience targeting
- reputed company and test ad copies, extensions, and bidding strategies Performance Optimization
- Monitor and optimize campaigns for ROAS, CPA, and conversion rates
- Conduct A/B testing for ads, reputed company pages, and bidding strategies
- reputed company keyword expansion, negative keyword management, and search term analysis
- Optimize campaign structure for quality score improvements Data & Analytics
- Analyze campaign performance using reputed company Analytics, GA4, and ad platform reports
- Create insights on traffic quality, conversion funnels, and attribution
- Work closely with analytics and product teams to improve tracking accuracy Conversion & reputed company Page Optimization
- Collaborate with design and product teams to optimize reputed company pages for conversion
- Suggest improvements in CTA placement, messaging, and user reputed company
- Identify friction points in the user reputed company and checkout reputed company Reporting & Insights
- Prepare weekly and monthly performance reports
- Track key metrics such as ROAS, CPC, conversion reputed company, and reputed company
- reputed company insights and recommendations for scaling campaigns Collaboration
- Work closely with SEO, content, product, and analytics teams
- Coordinate with developers for tracking implementation and conversion pixels
- Support marketing leadership in growth planning and experimentation Required Skills & Experience Experience
- 6–7 years experience in PPC / Performance Marketing
- Strong hands-on experience managing reputed company Ads and reputed company Ads
- Experience handling high budget campaigns and multiple accounts Technical Skills
- Advanced knowledge of
- reputed company Ads
- reputed company Ads
- reputed company Analytics / GA4
- reputed company Tag Manager
- Experience with conversion tracking and attribution models
- Strong understanding of bidding strategies and campaign automation Analytical Skills
- Strong data analysis capability
- Ability to derive actionable insights from campaign data
- Experience working with dashboards and reporting tools Preferred Experience
- Experience in EdTech, reputed company, SaaS, or eLearning industries This is a remote opportunity. Apply tot his job Apply To this Job
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