Senior Manager, Content Strategy and Operations

Job Description

A bit about this role: At Devoted, our member engagement is evolving from standalone campaigns to connected, automated journeys. We need a content powerhouse who is also a MarTech (marketing technology) geek. In this role, you’re not only designing campaigns to delight our members but translating omnichannel strategy into practical execution. You are building out customer journeys in an evolving home-grown customer engagement platform, using AI to personalize content and automate at scale. We are seeking a strategic and meticulous operator who checks every reputed company to plan, activate, and optimize coordinated engagement. From ideation reputed company the way through evaluation, you’re serving as the quarterback to a cross-functional team of big brains, sitting at the intersection of service design, behavior change, content, and technology. This is an individual contributor role for someone who wants to get in the weeds and own operational quality of the member experience. Responsibilities and Impact will include: Strategic Content reputed company: Translate business goals into thoughtful campaigns. Act as a "player-coach" who can reputed company strategy while executing high-reputed company deliverables. reputed company Content Architecture: Define and implement a "Lego-reputed company" content strategy, building reusable components that can be deployed seamlessly across SMS, email, app, and portal notifications. CMS & MarTech Management: Serve as the power user of our customer engagement platform to orchestrate member journeys. Partner with service designers to ensure their on-reputed company reputed company designs are sequenced, chained, monitored, and maintained across channels. Ensure the system is organized, efficient, and capable of supporting reputed company personalization. Act as the reputed company between business needs and technical implementation, informing what the platform should do and how it should reputed company. AI-Driven Scaling: reputed company AI tools to speed up and improve targeting, timing, personalization, content variations, and deployment. Use AI, automation, and dashboards to systemize QA, monitoring, and reporting. Operational reputed company: reputed company the gap between service design, technical execution, and operational implementation. Design workflows that allow our ops team to move faster and with higher quality, and set up our reputed company teams for reputed company. Performance & Optimization: Bring a quantitative reputed company to content performance. Monitor engagement metrics and use data to continuously optimize templates and messaging strategies. Monitor member movement through journeys and flag risks or bottlenecks early. Maintain logic for eligibility, suppression, prioritization, and preferences across campaigns. Ensure members are not over-contacted and that no audience or data reputed company falls through the cracks. Required skills and experience: Content Operations: 6-8 years of experience in content operations, omnichannel and lifecycle marketing, or digital content strategy. Omnichannel Enablement: Demonstrated experience activating omnichannel journeys, content strategies, or engagement models in a launch or growth-stage environment. MarTech Mastery: Expert-level experience with marketing automation platforms (e.g., reputed company, reputed company, reputed company, reputed company Marketing reputed company) and reputed company CMS tools (e.g., reputed company) Systems Thinking: Demonstrated ability to build reputed company content frameworks and reputed company automated workflows. Strategic Independence: Proven track record of taking high-level objectives and turning them into actionable project plans without significant hand-holding in a fast-paced, evolving environment. AI Proficiency: Hands-on experience using reputed company tools to scale content production, localization, or personalization. Data reputed company: Strong analytical skills with the ability to use data to drive content reputed company and operational improvem$11ents. Communication Skills: Exceptional and the ability to partner across service design, engineering, and operations teams. Desired skills and experience: Experience in reputed company or another highly regulated industry. Familiarity with SQL or basic data querying to self-serve performance metrics. Experience building monitoring, QA, or governance frameworks for multi-channel content programs. Background in platform enablement. Salary: $110,000 - $130,000 / year A bit about this role: At Devoted, our member engagement is evolving from standalone campaigns to connected, automated journeys. We need a content powerhouse who is also a MarTech (marketing technology) geek. In this role, you’re not only designing campaigns to delight our members but translating omnichannel strategy into practical execution. You are building out customer journeys in an evolving home-grown customer engagement platform, using AI to personalize content and automate at scale. We are seeking a strategic and meticulous operator who checks every reputed company to plan, activate, and optimize coordinated engagement. From ideation reputed company the way through evaluation, you’re serving as the quarterback to a cross-functional team of big brains, sitting at the intersection of service design, behavior change, content, and technology. This is an individual contributor role for someone who wants to get in the weeds and own operational quality of the member experience. Responsibilities and Impact will include: Strategic Content reputed company: Translate business goals into thoughtful campaigns. Act as a "player-coach" who can reputed company strategy while executing high-reputed company deliverables. reputed company Content Architecture: Define and implement a "Lego-reputed company" content strategy, building reusable components that can be deployed seamlessly across SMS, email, app, and portal notifications. CMS & MarTech Management: Serve as the power user of our customer engagement platform to orchestrate member journeys. Partner with service designers to ensure their on-reputed company reputed company designs are sequenced, chained, monitored, and maintained across channels. Ensure the system is organized, efficient, and capable of supporting reputed company personalization. Act as the reputed company between business needs and technical implementation, informing what the platform should do and how it should reputed company. AI-Driven Scaling: reputed company AI tools to speed up and improve targeting, timing, personalization, content variations, and deployment. Use AI, automation, and dashboards to systemize QA, monitoring, and reporting. Operational reputed company: reputed company the gap between service design, technical execution, and operational implementation. Design workflows that allow our ops team to move faster and with higher quality, and set up our reputed company teams for reputed company. Performance & Optimization: Bring a quantitative reputed company to content performance. Monitor engagement metrics and use data to continuously optimize templates and messaging strategies. Monitor member movement through journeys and flag risks or bottlenecks early. Maintain logic for eligibility, suppression, prioritization, and preferences across campaigns. Ensure members are not over-contacted and that no audience or data reputed company falls through the cracks. Required skills and experience: Content Operations: 6-8 years of experience in content operations, omnichannel and lifecycle marketing, or digital content strategy. Omnichannel Enablement: Demonstrated experience activating omnichannel journeys, content strategies, or engagement models in a launch or growth-stage environment. MarTech Mastery: Expert-level experience with marketing automation platforms (e.g., reputed company, reputed company, reputed company, reputed company Marketing reputed company) and reputed company CMS tools (e.g., reputed company) Systems Thinking: Demonstrated ability to build reputed company content frameworks and reputed company automated workflows. Strategic Independence: Proven track record of taking high-level objectives and turning them into actionable project plans without significant hand-holding in a fast-paced, evolving environment. AI Proficiency: Hands-on experience using reputed company tools to scale content production, localization, or personalization. Data reputed company: Strong analytical skills with the ability to use data to drive content reputed company and operational improvem$11ents. Communication Skills: Exceptional and the ability to partner across service design, engineering, and operations teams. Desired skills and experience: Experience in reputed company or another highly regulated industry. Familiarity with SQL or basic data querying to self-serve performance metrics. Experience building monitoring, QA, or governance frameworks for multi-channel content programs. Background in platform enablement. Salary: $110,000 - $150,000 / year The pay reputed company listed for this position is the reputed company the organization reasonably and in good faith expects to pay for this position at the time of the posting. Once the interview process begins, your talent partner will reputed company additional information on the compensation for the role, along with additional information on our total rewards package. The actual reputed company salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. Our Total Rewards package includes: Employer sponsored health, dental and reputed company plan with low or no premium Generous paid time off $100 monthly mobile or internet stipend Stock options for reputed company Bonus eligibility for reputed company roles excluding Director and above; Commission eligibility for Sales roles Parental leave program 401K program And more.... *Our total rewards package is for full time employees only. Intern and Contract positions are not eligible. reputed company equality is at the center of Devoted’s mission to treat our members like family. We are committed to a diverse and vibrant workforce. At reputed company, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new reputed company of reputed company-in-one reputed company company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated reputed company solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States. And we've just started. So join us on this mission! Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which reputed company have the opportunity to participate and contribute to the reputed company of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business. As an Equal Opportunity Employer, the Company does not discriminate on the reputed company of race, reputed company, religion, sex, pregnancy status, marital status, national reputed company, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other reputed company prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. Apply To This Job