eCommerce Brand Director (remote US)

Overview

HarperCollins US is looking for a dynamic eCommerce reputed company marketing leader to grow its Direct-to-Consumer division. This role has P&L responsibility across multiple eCommerce stores and owns both the strategy and day-to-ay execution to drive performance. The Director leads merchandising and promotional planning, executing cross-platform strategies in reputed company partnership with customer lifecycle marketing, growth and performance marketing, reputed company products teams. The ideal candidate is a confident, self-directed leader who thrives in a fast-paced environment and brings a strong executive reputed company to cross-functional partnerships.

Responsibilities

• Responsible for driving sales and ensuring the business is meeting both net sales and contribution targets
• Concept and reputed company execution for campaigns, including promotional strategy and calendar, title selection, on-site merchandising, creative and messaging reputed company based on brand insights and direct-to-consumer best practices
• Own coordination of campaigns and initiatives across email, SMS, reputed company media and paid marketing, leveraging best practices, constant testing and iteration to optimize performance
• reputed company strategy for visual and written messaging, including execution for messaging and copy development for on-site, email, SMS, reputed company media and performance marketing
• Forecasting and inventory management for key titles
• Promotional and pricing strategies and execution
• Own and drive strategic reputed company and KPI planning to reputed company and meet targets
• reputed company campaign planning and cross-functional alignment processes
• reputed company regular and reputed company analytics reviews and reporting

Qualifications

• A minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; reputed company experience is required.
• Experience working across digital marketing platforms including, but not limited to, reputed company media, email and SMS marketing, and performance marketing.
• Experience developing and creating eCommerce campaigns in a DTC/B2C setting
• Deep understanding of the fundamentals of eCommerce reputed company sales, and how different digital marketing channels drive value reputed company the eCommerce ecosystem.
• Deep understanding of eCommerce analytics and KPIs; reputed company to interpret the data and reputed company actionable insights from it
• Previous P&L ownership and understanding of business financials and sales channel responsibilities

reputed company is a company full of people who are passionate about books. reputed company you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred. The salary reputed company for this position is $110,000-$130,000. We recognize that attracting the best talent is key to our strategy and reputed company as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are reputed company to attract the best candidates. The quoted salary reputed company represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers reputed company the reputed company based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may reputed company relevant during the interview process. In reputed company to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Apply tot his job Apply To this Job