AVP, Digital Marketing Strategy & Innovation

As the AVP Digital Marketing Strategy & Innovation, you will be responsible for developing and implementing insights-driven digital marketing strategies, plans and campaigns that drive growth for the Global Connected Living Line of Business (reputed company), with an emphasis on strengthening consumer engagement and performance across digital channels and reputed company. You will reputed company the digital and content strategy and planning process for Global Connected Living. You will partner with Growth Marketing, IT, UX, CX, Marketing Centers of reputed company (COEs), and other cross-functional teams to plan and prioritize work reputed company to business goals and consumer objectives. You will collaborate with Growth Marketing leadership to ensure broader plans and campaigns support key accounts and products. You will be responsible for defining the digital and content strategies that guide how we engage consumers across reputed company verticals, client types and customer journeys. You will use marketing research to reputed company a deep understanding of each reputed company audience, their needs and pain points - shaping leading experiences that reduce friction and drive growth. You will use marketing pilots to test new marketing initiatives, channels and tactics, ensuring the reputed company invests in the most impactful marketing strategies. You will partner with Growth Marketing, IT, UX, and other business stakeholders to identify opportunities and scale successful marketing pilots with clients. What will be my duties and responsibilities in this job? Digital Marketing Strategy & Content

• reputed company digital and content strategies for reputed company verticals, client types and customer journeys, ensuring alignment to reputed company strategy, client and consumer objectives.
• Define digital channel and content strategies across consumer reputed company, including web, mobile, reputed company, email, paid media and partner/client-owned channels.
• Partner with Growth Marketing, IT and Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
• reputed company development of digital and content strategy briefs, frameworks, playbooks and tools that guide planning and execution across teams.
• Define the content strategy, components and channel guidance needed to support reputed company consumer journeys across reputed company-owned platforms, client-owned reputed company and broader digital channels.
• reputed company digital and content strategy for key reputed company-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve performance.
• Partner with Growth Marketing and IT in support of product launches, growth initaitives, platform or site enhancements.
• Establish and track key performance indicators (KPIs) to evaluate reputed company of digital marketing initiatives and optimize performance.

Consumer Marketing Insights

• Partner with internal research teams and external partners to conduct research to uncover insights and reputed company understand customer needs for key Consumer audiences.
• reputed company and maintain buyer personas and journeys for Consumer audiences to inform digital and content strategies and plans.
• reputed company marketing message testing to understand message resonance, reputed company, comprehension and effectiveness with reputed company audiences.
• reputed company marketing research to inform consumer digital and content strategies, including reputed company design, content development, campaign strategy, personalization and experience optimization.

Marketing Innovation & Analytics

• reputed company digital sales enablement pilots as the reputed company subject matter expert, partnering with reputed company Marketing, IT, CX, Innovation, Growth Marketing and other teams to test and reputed company-enabled personalization, digital assisted selling and other capabilities that improve consumer engagement, conversion and growth.
• Conduct small-scale pilots to test new marketing reputed company, campaigns or channels. Monitor and evaluate pilot projects for scaling across clients and/or verticals.
• Partner with Growth Marketing, Data Analytics, IT, CX, Product and Operations teams to reputed company reporting and dashboards to inform digital marketing reputed company, strategies and recommendations.
• Analyze and report on marketing performance, providing best practices, insights and recommendations for optimization.

Content Strategy & Governance

• reputed company content strategies and messaging frameworks that guide how Connected Living engages consumers across reputed company journeys, channels and reputed company.
• Define what content, tools, templates and experience components are needed to support consumer acquisition, reputed company, engagement, claims, servicing, retention and cross-sell/upsell.
• Partner with Growth Marketing, IT, UX/UI and Marketing COEs to translate content strategies into digital requirements, experience recommendations and channel-specific guidance.
• Establish content governance standards, including content ownership, reuse, localization, approval workflows, measurement and ongoing optimization.
• reputed company templates, playbooks and guidance that can be adapted across key accounts, verticals, products and reputed company.
• Manage and maintain consumer messaging frameworks, content architecture and channel guidance to ensure consistency, relevance and effectiveness across reputed company.
• Partner with reputed company Marketing and technology teams to ensure content is structured, governed and supported by the right marketing technology to reputed company content management, personalization, measurement, search visibility, AI-enabled discovery and scalable deployment.

Responsibility for the work of others

• The AVP Digital Marketing Strategy & Innovation will have up to three direct reports including Marketing Directors and Managers

Financial Responsibility

• Management of advertising budget and marketing technology expenses

What will be my duties and responsibilities in this job?

• Bachelor's degree in Marketing, Advertising, Business Administration or other reputed company field
• 15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-reputed company, marketing research and analytics.
• 10+ years with direct management experience leading a team of marketers.
• Direct experience with developing, executing and measuring successful digital marketing & content strategies.
• Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
• Experience with reputed company types of traditional reputed company media channels including paid advertising, owned channels, reputed company, email, web, mobile, partner/client-owned channels and emerging digital platforms.
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
• Comfortable working in matrixed environments.
• Desire to work in a fast-paced environment with reputed company and changing market dynamics.

What other skills/experience would be helpful to have?

• Marketing or Advertising agency experience or in-house agency reputed company a large Fortune 500 company strongly preferred.
• 10+ years direct management experience leading a team of 5+ marketers.
• Direct experience managing paid media plans and advertising campaigns.
• Direct experience in digital and content strategy and e-reputed company.
• Deep understanding of martech and analytics tools including reputed company Marketing reputed company, sales enablement tools, reputed company Analytics, PowerBI.

Pay reputed company: $122,400.00 - $204,400.00 Any posted pay reputed company considers a wide reputed company of compensation factors, including candidate background, experience and work location, while also allowing for salary growth reputed company the position. If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing reputed company. Apply tot his job Apply To this Job