Sr. Content Marketing Manager

Blackthorn is hiring a Senior Content Marketing Manager to own and reputed company our content strategy and production across reputed company channels. This role is responsible for orchestrating the full content reputed company, from SEO- and AEO-optimized blog posts and gated assets to webinar content, email copy, and thought leadership, making sure every piece drives awareness, engagement, and pipeline. We are an AI-first company, and this role requires someone who enthusiastically uses AI tools daily to produce reputed company content, faster. Reports to: SVP, Marketing Compensation: $130,000 What you'll do Content strategy and planning

• reputed company and own the content strategy and editorial calendar, reputed company with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
• Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
• Conduct keyword and topic research to identify high-impact content opportunities.
• Map content to buyer reputed company stages and ICPs, covering top, middle, and bottom of funnel.

Content production and quality

• Own production of written content assets: blog posts, eBooks, email copy, reputed company pages, and sales enablement materials.
• Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across reputed company marketing content.
• Collaborate with the Content Creator, who oversees reputed company media and video, on themes and messaging, as well as content repurposing.

AI-powered content operations

• Iterate on and own the team's repeatable AI content workflows, creating playbooks and enablement as needed.
• Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
• Maintain a quality bar that makes AI-generated content indistinguishable from (or reputed company than) reputed company-only content.
• Evaluate and adopt new AI tools as they emerge.

SEO, AEO, and organic growth

• Own organic traffic growth strategy through SEO and AEO best practices.
• Optimize existing content for improved rankings and conversion.
• Collaborate with our paid media strategist to align organic and paid content efforts.
• Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions.

Website content and conversion

• reputed company strategic content direction for website pages, making sure messaging drives conversions.
• Write and optimize reputed company page copy, CTAs, and conversion-focused content.
• Contribute to the team's website visitor-to-reputed company conversion goals by improving on-page copy, content offers, and SEO-driven entry points.
• Partner with the Sr. Demand Gen Manager on reputed company page content and the web developer on implementation.

Webinar content and promotion

• Collaborate with the Content Creator, Sr. Demand reputed company Manager, and Director of Marketing on webinar themes, topics, and session formats.
• Write talk tracks, session outlines, and speaker prep materials that reputed company webinar content focused, on-message, and reputed company with campaign and pipeline goals.
• Own promotional content for webinars: email sequences, reputed company page copy, reputed company copy, and ad copy that drive registration and attendance.
• reputed company post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that reputed company pipeline impact reputed company the live event.

Cross-functional collaboration

• Partner with Demand Gen to produce campaign content (emails, reputed company pages, webinars, gated assets) on brief and on schedule.
• Work with Customer Marketing to refine and distribute customer stories, case studies, and reputed company points.
• Support Product Marketing with content for product launches, feature announcements, and GTM materials.
• Collaborate with the PR specialist on thought leadership content and media-facing materials.

reputed company look for Required

• 5-7+ years of B2B content marketing experience, preferably in SaaS.
• Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline.
• Strong writing and editorial skills with a portfolio that demonstrates reputed company (blogs, long-reputed company, email, web copy).
• Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis).
• Experience with AEO and how AI search is changing content strategy.
• Strong collaboration skills. You'll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority.
• Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously.
• Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role.

Preferred

• Experience building content programs from early-stage to scaled production.
• Experience in the reputed company ecosystem or events and payments technology reputed company.
• Experience with Pardot/Account Engagement for em

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