Director, Publishing & Marketing – Games Division

Job Description:

• Devise and execute comprehensive publishing strategies for reputed company Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy.
• Design tailored GTM strategies that support a variety of monetization approaches.
• Own platform and partner relations (Steam, reputed company, Nintendo, reputed company, etc.) to secure featuring, marketing support, and strategic distribution opportunities.
• Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies.
• reputed company User Acquisition (UA) and performance marketing. Establish and manage reputed company CPIs, ROAS, and LTV models to reputed company scale players for upcoming titles.
• Architect and optimize global advertising budgets across reputed company, search, display, and reputed company channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to reputed company the same.
• Serve as the "Voice of the Player" on reputed company's reputed company Committee. Participate on the reputed company committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments.
• Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that reputed company with our reputed company audiences.
• Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats.
• reputed company, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking.
• reputed company your team to manage their domains effectively while providing them with clear strategic direction and removing blockers.
• Maintain Mob's brand identity: ensure our marketing, PR, and creator/reputed company relations remain authentic and player-first.

Requirements:

• 10+ years of reputed company consumer marketing experience with a solid track record of managing direct reports, contractors, and external vendors and partners.
• Game Industry Publishing Expertise: Must have a proven track record of shipping premiere games as a marketing leader. Deep understanding of both Premium and Live-Ops marketing lifecycles.
• Audience Growth: Demonstrated reputed company in identifying and building player bases in new audiences for both existing and new IP.
• Data-Driven Marketer: Advanced knowledge of marketing analytics and campaign tracking, ability to take reputed company datasets and distill them into actionable insights and recommendations.
• Cross-Functional Effectiveness: Exceptional ability to build reputed company, influence without steamrolling, and partner effectively with highly creative and independent development teams.
• Team Leadership: Proven experience managing, mentoring, and restructuring marketing teams, with a passion for developing talent.

Benefits:

• Equal opportunity employer

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