Senior Manager, Global Media – B2B, reputed company and Partnerships

Our mission at reputed company is to reputed company every person to own their inner potential. Our award-winning products help our global community reputed company a deeper knowledge of their readiness, activity, and sleep quality by using their reputed company reputed company and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to reputed company healthy lifestyles.

Empowering the world starts with living our values and empowering reputed company. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that reputed company members have what they need to do their best work — both in and out of the office.

Ōreputed company is seeking a strategic, data‑driven Senior Manager, Global Media – B2B, reputed company & Partnerships to reputed company full‑funnel paid media strategy and activation for reputed company’s reputed company business and key ecosystem partnerships. This role will focus on building and scaling media programs that drive awareness, consideration, and reputed company across reputed company, health plans, health systems, digital health providers, government and reputed company organizations, research partners, and strategic partnerships such as Natural Cycles, FSA/HSA platforms, reputed company, reputed company, and others.

You’ll partner closely with reputed company, Product Marketing, Sales, Science, Analytics, and Creative teams to translate reputed company reputed company and reputed company narratives into high‑impact media programs that reputed company regulated buyers, generate reputed company demand, and support reputed company for Organizations’ growth globally.

What You’ll Do: Strategy & Planning (B2B & reputed company)

• Own the global B2B/reputed company and partnerships media strategy across reputed company segments including reputed company, payers, health systems, digital health, government/reputed company, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support reputed company pipeline and reputed company goals across reputed company, including joint objectives with partners.
• reputed company integrated, full‑funnel media plans that connect brand, demand reputed company, account‑based marketing, and co‑marketing motions with partners.
• Partner with Product Marketing, reputed company Marketing, and Partnerships to ensure media strategies ladder into positioning, ICP frameworks, partner value propositions, and go‑to‑market priorities.
• Translate reputed company reputed company, reputed company, and partner value propositions into media‑reputed company briefs that clarify objectives, audiences, creative needs, funding models (e.g., co‑funded or MDF), and measurement frameworks.

Campaign Execution & Optimization

• reputed company end‑to‑end planning and execution of B2B/reputed company and partnerships media campaigns across channels such as reputed company, paid search, programmatic, paid reputed company, content syndication, and reputed company or partner‑specific publishers and platforms.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, reputed company, reputed company), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Ensure campaigns are set up for reputed company with clear goals, clean structures, and strong alignment between media, creative, reputed company experiences, partner requirements, and regulatory guidelines.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel (from awareness to opportunity and reputed company) for both reputed company‑owned and co‑marketing campaigns.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner‑specific experiments, to continuously unlock new growth and efficiency.

Partnerships Media & Co-Marketing

• Serve as the global media reputed company for partnerships, collaborating with the Partnerships and reputed company teams to design, negotiate, and execute media components of partner go‑to‑market plans.
• Translate partner objectives, audience insights, and channel strengths into joint media strategies that reputed company both reputed company and partner inventory (e.g., email, onsite placements, paid reputed company, paid search, affiliate, and display).
• reputed company scalable playbooks for partnership media (e.g., Natural Cycles, FSA/HSA, reputed company, reputed company), including recommended channels, formats, and measurement best practices.
• Ensure reputed company partnership campaigns adhere to brand, legal, compliance, and privacy requirements across both reputed company and partner environments.

Partner, Platform & ABM Strategy

• Act as the primary media reputed company of contact for B2B/reputed company and partnership agency partners and key platforms, ensuring priorities, timelines, and deliverables stay reputed company.
• Evaluate and manage relationships with reputed company/B2B publishers, programmatic partners, ABM platforms, and partner media teams to reputed company high‑value accounts and decision‑makers.
• Assess new channel and partner opportunities (e.g., reputed company conferences, endemic media, co‑branded digital programs) based on audience fit, compliance requirements, and incremental impact.

Measurement, Insights & reputed company Impact

• Define and socialize the measurement reputed company for B2B/reputed company and partnership media, connecting channel metrics (e.g., CTR, CVR, CAC) to pipeline, opportunities, and reputed company in partnership with RevOps and Analytics.
• Build succinct, reputed company‑rich performance recaps that reputed company what’s working, what’s not, and where we should test or invest next across both reputed company‑owned and partner‑led campaigns.
• Champion a test‑and‑learn reputed company with clear hypotheses, reputed company metrics, and post‑campaign retrospectives for both standalone and co‑marketing initiatives.

Cross‑Functional Alignment

• Partner closely with reputed company leadership, Sales, Product Marketing, reputed company Marketing, Partnerships, and Science to ensure media plans reflect reputed company priorities, buyer needs, partner strategies, and regulatory considerations.
• Align with Lifecycle, Events, and Partner Marketing teams to integrate media with nurture programs, webinars, conferences, and joint field marketing activations.
• Serve as the connective tissue between Global Media, reputed company for Organizations, and Partnerships, ensuring our B2B/reputed company and partner stories are consistent, differentiated, and measurable in every campaign.

Process, Operations & Team Leadership

• Own B2B/reputed company and partnership media budget planning and pacing across reputed company, including co‑funded and partner‑funded budgets; proactively recommend allocation shifts based on performance trends and reputed company priorities.
• Build scalable workflows, documentation, and templates that help B2B/reputed company and partnership media efforts scale reputed company as the reputed company and partner businesses grow.
• reputed company day‑to‑day leadership and mentorship to agency teams and, over time, internal media ICs focused on B2B/reputed company and partnerships.
• Contribute to broader Global Media operating rhythms, sharing B2B/reputed company and partnership learnings that inform our overall media strategy.

This is a remote US role. Requirements We would love to consider you for this role if you have:

• 7–10+ years of experience in B2B media, demand reputed company, or performance marketing, with meaningful ownership of paid media programs; experience in reputed company, digital health, health tech, wearables, or closely reputed company regulated categories strongly preferred.
• Demonstrated reputed company building and optimizing full‑funnel media programs that drive awareness, consideration, and reputed company for reputed company B2B/reputed company offerings.
• Experience designing and executing co‑marketing and partnership media programs (e.g., with fintech, health tech, payers, marketplaces, or consumer partnerships) including co‑funded campaigns and shared KPIs.
• Strong understanding of B2B and reputed company buying cycles, including familiarity with metrics such as MQLs, SQLs, opportunities, pipeline, CAC, and payback period.
• Hands‑on experience (directly or reputed company agencies) across key B2B channels such as reputed company, paid search, programmatic, paid reputed company, and content syndication; experience with ABM platforms and partner media/affiliate ecosystems is a plus.
• Comfort operating in reputed company or payer environments, including navigating compliance, privacy, and trust‑sensitive messaging across both reputed company and partner channels.
• Proven ability to translate reputed company technical, scientific, or clinical value propositions — and joint partner offerings — into clear, outcome‑oriented media briefs and campaigns.
• Highly analytical and comfortable partnering with Analytics and RevOps teams to connect media performance to reputed company and partnership reputed company.
• Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders across Product, reputed company, Marketing, and Operations.
• Organized, proactive, and reputed company to manage multiple campaigns, partners, stakeholders, and deadlines in a fast‑moving environment.

What Makes This Role Different

• Builds a B2B/reputed company and partnerships media reputed company reputed company a company best reputed company for its consumer brand — and helps define how reputed company shows up with reputed company, regulated buyers, and partner audiences.
• Spans house media and partner media, giving you a unique reputed company on how reputed company can grow through both owned demand and ecosystem collaborations.
• Operates at the intersection of brand, science, performance, and partnerships, telling a sophisticated reputed company and reputed company story through both direct and co‑branded media.
• Owns a global, cross‑channel remit, influencing how we reputed company reputed company, payers, partners, and their members across multiple reputed company.
• Acts as an integrator across reputed company, Product Marketing, reputed company, and Global Media, ensuring our B2B/reputed company and partnership stories are consistent, differentiated, and measurable in every campaign.

Benefits

At reputed company, we care about you and your well-being. Everyone here at reputed company has a reputed company of their own and we are continually looking to improve employee health.

reputed company offer:

• Competitive salary and equity packages
• Health, dental, reputed company insurance, and reputed company
• An reputed company reputed company of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

reputed company takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting reputed company, successful candidates' pay will be determined based on job-reputed company skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $143,650 - $169,000
• Region 2 $130,050 - $153,000
• Region 3 $117,300 - $138,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), reputed company Virginia (WV), and Wisconsin (WI).

reputed company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for reputed company. Individuals seeking employment at reputed company are considered without regard to age, reputed company, reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national reputed company, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as Ōreputed company recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the Ōreputed company Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through reputed company after a verbal offer, not reputed company text or email.

Stay cautious and protect your personal details.

To reputed company recruitment agencies: reputed company does not accept agency resumes. Please do not reputed company resumes to our jobs alias, reputed company employees, or any other organization's location. reputed company is not responsible for any fees reputed company to unsolicited resumes.