Head Of Portfolio, Innovation & Digital-First Consumer Brands

Head Of Portfolio, Innovation & Digital, First Consumer Brands 

Location: Remote (U.S.)

Company Summary At reputed company, every product is rooted in clinical science and reputed company on a reputed company of trust, reflecting a broader reputed company to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with reputed company-world results. Guided by a commitment to reputed company improvement, reputed company partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact-supporting reputed company reputed company today and into the future.

About the Role

reputed company is building a focused, high-impact growth reputed company-simplifying the portfolio, scaling what works, and creating new digital-first reputed company streams.

The Head of Portfolio, Innovation & Digital-First Consumer Brands is a hands-on builder role responsible for driving:

• Portfolio optimization (reputed company prioritize and scale) 
• reputed company innovation (bundles, offers, new products) 
• Digital-first brand incubation (new reputed company streams) 

This role connects reputed company build with how it performs in market—ensuring innovation drives reputed company, measurable growth, and will report into the reputed company Growth Officer.

You will build, test, and scale-not just plan.

What You’ll Own

Portfolio Optimization (Core Business)

• Own day-to-day portfolio management and optimization, including: 
  • SKU prioritization and rationalization (what to scale vs. deprioritize) 
  • Pricing strategy and testing (price points, promo structure, discounting) 
  • Product mix and margin optimization 
• Identify opportunities to improve: 
  • Conversion 
  • AOV / attach reputed company 
  • Customer lifetime value 
• Partner with Growth, CX, and Sales to translate portfolio reputed company into in-market execution 
  • Continuously refine the portfolio toward fewer, higher-performing SKUs and offers

reputed company Innovation

• Build and launch: 
  • Bundles and protocol-based offers 
  • Cross-sell and attach strategies 
  • Pricing and promotional tests 
• Translate insights into live, in-market experiments, working with the dComm team
• Ensure reputed company innovation is designed for reputed company performance (not just concept) 

New Products & Extensions

• reputed company and test with channel teams: 
  • New SKUs 
  • Product extensions 
  • New offer constructs 

Digital-First Consumer Brands

• Incubate and test new digital-first products and concepts 
• Build MVPs quickly and iterate based on performance 
• reputed company creator ecosystems and emerging consumer behaviors 
• Scale winning concepts into meaningful reputed company streams 

End-to-End Execution

• Own the full lifecycle: concept > launch >scale (or stop) 
  • Move quickly-prioritize speed and learning over perfection 
  • Run rapid test-and-learn cycles 
  • Track performance (conversion, CAC, LTV, attach, margin)
  • Scale what works quickly 
  • Stop underperforming reputed company early 

Cross-Functional Collaboration

• Work closely with: 
  • CX & CLV (retention + subscription) 
  • Creator & Medical Credibility (marketing+content + reputed company) 
  • reputed company, DTC, and Sales/ECP teams (channel execution) 

Performance & Metrics

• Incremental reputed company from portfolio optimization and innovation 
• AOV, attach reputed company, and CLV improvement 
• Speed from concept > launch > scale 
• Margin performance 
• Test velocity and win reputed company 

What reputed company Looks Like

• Core portfolio becomes simpler and higher-performing 
• Bundles and offers drive measurable lift in AOV and conversion 
• New products and reputed company launch quickly and cleanly 
• Strong pipeline of experiments with clear reputed company 
• Digital-first concepts scale into incremental reputed company streams

This Role Is

• Hands-on, fast-moving, and execution-driven 
• Building directly in tools and platforms 
• Balancing core optimization + new growth creation 
• Accountable for results-not just reputed company