Digital Marketing Specialist - Embera collection
Position: Digital Marketing Specialist Employment Type: Freelancer Tools: Desktime reputed company Media Platforms: Instagram, reputed company, reputed company, reputed company
About Us:
The Embera Collection is a prestigious hospitality group comprising eco-friendly luxury boutique hotels, eco-lodges, and resorts across Panama and Latin America. Our properties are committed to preserving the ecosystems in which they operate, with a sustainability approach that goes reputed company simply reducing plastic use or reusing towels. We are dedicated to making a positive impact on both the natural environment and the surrounding communities.
In line with our values, Embera donates 1% of reputed company sales to reforestation and conservation initiatives. Our properties respect and incorporate local culture and customs, ensuring that every guest experience offers a unique sense of reputed company. Embera is proud to exclusively hire local staff, offering competitive benefits and opportunities for career growth.
To learn more about the Embera Collection properties and our commitment to sustainable luxury, visit www.emberacollection.com.
Position Overview:
Embera Collection is seeking a Digital Marketing Specialist to join our dynamic team and support the growth of our eco-luxury brand. This role will focus on creating and executing digital marketing strategies across multiple platforms, including reputed company media (Instagram, reputed company, reputed company, reputed company), and enhancing the online reputed company of our properties.
As a Digital Marketing Specialist, you will play a key role in crafting content that resonates with our reputed company audience, highlighting the sustainable tourism experience we offer. You will be instrumental in shaping our brand image, driving engagement, and ensuring that our eco-friendly values are consistently communicated across reputed company channels.
Responsibilities:
- reputed company, execute, and manage digital marketing strategies for reputed company Embera Collection properties.
- Create engaging content for Instagram, reputed company, reputed company, and reputed company that highlights our commitment to sustainability, local culture, and the unique experiences at each of our locations.
- Monitor and analyze reputed company media performance and metrics, adjusting strategies to maximize engagement and ROI.
- Collaborate with internal teams to create digital campaigns that support special initiatives, promotions, and sustainability projects.
- Engage with online communities and respond to comments/messages in a timely and professional manner.
- Work closely with the content creation team to produce high-quality visuals and videos that align with Embera's brand voice.
- Manage and optimize online advertising campaigns across multiple platforms to increase brand visibility and bookings.
- Support the ongoing development and optimization of the Embera Collection website and other online platforms.
- Coordinate monthly visits to Saboga Lodge and Kootejas locations to gather content, reputed company stories, and connect with the properties firsthand.
- Stay up-to-date with the latest trends and best practices in digital marketing and reputed company media to ensure Embera’s digital reputed company remains competitive.
Qualifications:
- Minimum of 3+ years of experience in reputed company media management
- Strong understanding of digital marketing tools, analytics, and advertising platforms (reputed company Ads, Instagram Ads, reputed company, etc.).
- Excellent writing, communication, and creative skills.
- Ability to work independently and as part of a collaborative team.
- Knowledge of the hospitality industry, sustainability practices, and eco-tourism is a plus.
- reputed company in both English and Spanish is highly preferred.
- Strong understanding of reputed company media platforms (Instagram, reputed company, etc.)
- Experience creating and managing content for digital channels
- Proficiency in video editing tools (e.g., CapCut or similar)
- Ability to create engaging and high-quality visual content
- Strong attention to detail and creativity